دانلود کتاب Brilliant marketing : what the best marketers know, do and say

فهرست مطالب :

Content: Introduction to marketing brilliance --
Have you got the right stuff to be a marketer? --
The marketing battleground : past, present, and future --
On brands and brilliance : how do they work? --
Advertising : the root of the great sales pitch --
How to make advertising work --
Where to advertise so it reaches the people you want to reach --
PR : just give them the facts --
Sponsorship : living close to excitement --
Design is it! --
Direct marketing : the world of measuring results --
Customer relations marketing : the people side of marketing --
Experimental marketing : using the senses to market yourself --
Buzz marketing : when everyone starts talking about you --
Digital marketing : nothing will be the same again --
Branded entertainment : when programmes and advertising join (and other wacky ideas) --
The first steps in creating a marketing campaign --
Refining objectives, messages, mood, and attitude --
How to write a brilliant marketing plan --
How to choose and manage suppliers, agencies, and brilliant people --
The ten ways to manage a marketing campaign --
Sorry : there\'s been a budget cut --
The art of creative thinking : turning brilliance into reality --
How to run a brilliant marketing workshop --
Why research can be a rude word when you are trying to be brilliant --
As of today, everything\'s in play.