دانلود کتاب Case Studies on Social Marketing: A Global Perspective

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Front Matter ....Pages i-xiii
Theoretical Background: Introduction to Social Marketing (Helena M. Alves, M. Mercedes Galan-Ladero)....Pages 1-10
Front Matter ....Pages 11-11
Greenpeace: The Threat of the Dark Side of Volkswagen (Antonio Chamorro-Mera)....Pages 13-23
Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter” (Enrique Bianchi, Carolina Sánchez)....Pages 25-36
Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry (José Manuel Ortega-Egea, Nieves García-de-Frutos)....Pages 37-47
Front Matter ....Pages 49-49
Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution” (María José Montero-Simó, Rafael A. Araque-Padilla)....Pages 51-60
How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain) (M. Mar. García-De los Salmones, Andrea Pérez)....Pages 61-72
The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection (M. Mercedes Galan-Ladero, M. Angeles Galan-Ladero)....Pages 73-84
Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal (Beatriz Casais, João F. Proença, Henrique Barros)....Pages 85-100
Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania (Ani Matei, Corina-Georgiana Antonovici)....Pages 101-111
Vidyasagar Institute of Mental Health: Bringing People Together for a Cause (Deep Shree, Shiksha Kushwah, Mahim Sagar)....Pages 113-122
How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto (Ana J. Almeida, Ana P. Ribeiro, Rute D. Martins, Marisa R. Ferreira, João F. Proença)....Pages 123-132
Front Matter ....Pages 133-133
The Role of Social Marketing in a Controversial Cause: The Eradication of Child Marriage (Francisco I. Vega-Gomez, M. Mercedes Galan-Ladero)....Pages 135-148
A Successful Festival for Kids in Győr (Ida Ercsey)....Pages 149-159
Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study (Marta Rey-García, Vanessa Mato-Santiso)....Pages 161-170
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing (Begoña Álvarez-García, Luis Ignacio Álvarez-González, Marta Rey-García, Noelia Salido-Andrés, María José Sanzo-Pérez)....Pages 171-181
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area (Ani Matei, Carmen Săvulescu)....Pages 183-192
Front Matter ....Pages 193-193
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model (Reynaldo Rivera)....Pages 195-204
Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies (Juan José Mier-Terán Franco, Pedro Pablo Marín-Dueñas)....Pages 205-222
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study (Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho, José Cabezas-Fernández)....Pages 223-235
Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital” (Estela Núñez-Barriopedro)....Pages 237-243
Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal) (Bruno Sousa, Daniela Soares)....Pages 245-252