Concise Encyclopedia of Advertising

دانلود کتاب Concise Encyclopedia of Advertising

44000 تومان موجود

کتاب دایره المعارف مختصر تبلیغات نسخه زبان اصلی

دانلود کتاب دایره المعارف مختصر تبلیغات بعد از پرداخت مقدور خواهد بود
توضیحات کتاب در بخش جزئیات آمده است و می توانید موارد را مشاهده فرمایید


این کتاب نسخه اصلی می باشد و به زبان فارسی نیست.


امتیاز شما به این کتاب (حداقل 1 و حداکثر 5):

امتیاز کاربران به این کتاب:        تعداد رای دهنده ها: 7


توضیحاتی در مورد کتاب Concise Encyclopedia of Advertising

نام کتاب : Concise Encyclopedia of Advertising
ویرایش : 1
عنوان ترجمه شده به فارسی : دایره المعارف مختصر تبلیغات
سری :
نویسندگان : , , ,
ناشر : Routledge
سال نشر : 2005
تعداد صفحات : 228
ISBN (شابک) : 0789022109 , 9780789022103
زبان کتاب : English
فرمت کتاب : pdf
حجم کتاب : 3 مگابایت



بعد از تکمیل فرایند پرداخت لینک دانلود کتاب ارائه خواهد شد. درصورت ثبت نام و ورود به حساب کاربری خود قادر خواهید بود لیست کتاب های خریداری شده را مشاهده فرمایید.


فهرست مطالب :


Cover
Half Title
Title Page
Copyright Page
Table
of Contents
Preface
Ability to Search
Acceleration Principle
Account Executive
Action-Inducing Conative Message Strategy
Adaptation
Administrative Complaint
Advertising Agency Selection
Advertising Appeal
Advertising Campaign Management
Affect Referral
Affective (Component of Attitude)
Affective Message Strategy
Aided Recall
Alternative Media
Animation Execution
Appeal (Advertising)
Attitude
Attitude or Opinion Test
Attribute Positioning
Authoritative Execution
Behavioral Evaluation of Advertisements
Benefit Segmentation
Better Business Bureau
Brand
Brand Equity
Brand Extension
Brand Image
Brand Message Strategy
Brand Parity
Brand Positioning
Brand Spiraling
Brand-Loyal Consumers
Business Buying Center
Business-to-Business Buying Process
Business-to-Business Segmentation
Buyer
Buying Community
Campaign Duration
Carryover Effects
Cause-Related Marketing
Cease and Desist Order
Children\'s Advertising
Clutter
Co-Branding
Cocooning
Cognitive (Component of Attitude)
Cognitive Dissonance
Cognitive Mapping
Cognitive Message Strategy
Communication
Communication Market Analysis
Comparative Message Strategy
Competitive Analysis
Competitor Positioning Strategy
Complementary Branding
Comprehension Test
Conative (Component of Attitude)
Conative Message Strategy
Concept Testing
Conjunctive Heuristics
Consent Order
Constraint
Consumer Decision-Making Process
Consumer Promotion
Contests and Sweepstakes
Continuity
Cooperative Advertising Program
Cooperative Branding
Copytesting
Corporate Advertising
Corporate Image
Corporate Logo
Corrective Advertising
Cost per Rating Point
Cost per Thousand
Coupon
Creative
Creative Brief
Cultural Symbol Positioning Strategy
Customer Analysis
Cyberbait
Day-After Recall
Decay Effects
Deceptive and Misleading Advertisements
Decider
Decoding
Decorative Model
Demographics
Demonstration Execution
Derived Demand
Direct Marketing
Dramatization Execution
Dual-Channel Marketing
Effective Frequency and Effective Reach
Elaboration Likelihood Model
Encoding Process
Emotional Appeal
Emotional Message Strategy
Emotional Reaction Test
Evaluation of Alternatives (Purchasing Decision Process
Evaluation Criteria for Advertisements
Event Marketing
Evoked Set
Executional Framework
Expert Authority
External Search
Family Brand
Family Life Cycle
Fantasy Execution
Fear Appeal
Federal Communications Commission
Federal Trade Commission
Flanker Brand
Flighting Schedule (Advertising Campaign)
Focus Group
Food and Drug Administration
Freestanding Insert
Frequency
Gatekeeper
Generation X
Generic Message Strategy
Geodemographic Segmentation
Geographic Segmentation
Globally Integrated Marketing Communications
Green Marketing
Gross Impressions
Gross Rating Points
Hedonic Experiential Model
Heredity and Home Environment
Hierarchy of Effects Model
Humor Appeal
Hyperbole Message Strategy
Identification
Image
Impression Management
Impressions
Impulse Decision
Influencer
Information Search
Informative Execution
Ingredient Branding
Integrated Marketing Communications
Internet Advertising
Interstitial Advertising
Intrusion Value
Involvement
Joint
Demand
Leverage Point
Magazine Advertising
Market Segmentation
Marketing Mix
Means-Ends Conceptualization
of Components
for Advertising Strategy
Means-Ends Theory
Media Buyer
Media Mix
Media Multiplier Effect
Media Planner
Media Planning
Media Service Company
Media Strategy
Message Evaluation
Message Strategy
Message Theme
Modified Rebuy
Motivation (Information Search)
Multiattribute Approach
Musical Appeal
National Advertising Division
National Advertising Review Board
Newspaper Advertising
New-Task Purchase
Noise
Opinion Test
Opportunity Analysis
Outdoor Advertising
Persuasion
Persuasion Analysis Evaluation
Physiological Arousal Test
Point-of-Purchase Advertising
Portfolio Test
Positioning Advertising Copytesting
Positioning Strategy
Postpurchase Evaluation
Pre- and Posttest Analysis
Preemptive Message Strategy
Premium
Price-Quality Relationship Positioning Strategy
Private Brand
Problem Recognition
Product Class Positioning Strategy
Product User Positioning Strategy
Promotional Message Strategy
Psychogalvanometer
Psychographies
Public Relations
Puffery
Pulsating Schedule of Advertising
Pupillometric Meter
Purchase Decision
Radio Advertising
Ratings
Rational Appeal
Reach
Reaction Test
Recall Test
Receiver
Recency Theory
Recognition Test
Resonance Message Strategy
Sales Promotion
Sales-Response Function Curve
Scarcity Appeal
Segmentation by Age
Segmentation by Ethnic Heritage
Segmentation by Gender
Segmentation by Generation
Segmentation by Geographic Area
Segmentation by Income
Segmentation by Industry
Segmentation by Product Usage
Segmentation by Size
Sender
Severity
Sexual Appeal
Similarity
Slice-of-Life Execution
Social Responsibility Advertising
Source Characteristics
Specialty Advertising
Spokespersons and Sources
Sponsorship Marketing
Standardization
Stereotyping
Stimulus Codability
Storyboard
Straight Rebuy
Substantiation (of Advertising Claims)
Sweepstakes
Tagline
Target Market Analysis
Television Advertising
Testimonial Execution
Theater Test
Three-Exposure Hypothesis
Threshold Effect
Top Choice
Top-of-Mind Brand
Trade Promotion
Trade Regulation Ruling
Traffic Manager
Transmission Device
Unaided Recall
Unique Selling Proposition Message Strategy
Use or Application Positioning Strategy
User
Utility
Values
Variability Theory
Viral Marketing
Visual Consistency
Visual Esperanto
Visual Image
Vulnerability
Warmth Meter
Wheeler-Lea Amendment
Appendix. Advertising Resources
Notes
Index




پست ها تصادفی