دانلود کتاب Conjoint Measurement: Methods and Applications

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Front Matter....Pages I-2
Conjoint Analysis as an Instrument of Market Research Practice....Pages 3-30
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price....Pages 31-46
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data....Pages 47-65
A Comparison of Conjoint Measurement with Self-Explicated Approaches....Pages 67-76
Non-geometric Plackett-Burman Designs in Conjoint Analysis....Pages 77-92
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results....Pages 93-112
Evolutionary Conjoint....Pages 113-131
The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis....Pages 133-144
A Multi-trait Multi-method Validity Test of Partworth Estimates....Pages 145-166
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods....Pages 167-197
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications....Pages 199-229
Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design....Pages 231-258
The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis....Pages 259-271
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages....Pages 273-293
Latent Class Models for Conjoint Analysis....Pages 295-319
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis....Pages 321-345
Dealing with Product Similarity in Conjoint Simulations....Pages 347-362
Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling....Pages 363-370
Back Matter....Pages 371-373