دانلود کتاب Consumption, Globalization and Development

فهرست مطالب :

Front Matter....Pages i-ix
Introduction....Pages 1-7
Front Matter....Pages 9-9
Globalization, Preference Change and Consumer Welfare in Developing Countries....Pages 11-27
Globalization, Conspicuous Consumption and the International Demonstration Effect Reconsidered....Pages 28-60
From Global Products to Individual Functionings: Medicinal Drugs in Developing Countries....Pages 61-84
Do Consumers in Developing Countries Gain or Lose from Globalization?....Pages 85-102
Front Matter....Pages 103-103
Can Appropriate Products Capture Mass Markets in a Globalizing World? a Case Study from India....Pages 105-121
Cultural Advantage Reversal: the Case of Telenovelas in Brazil....Pages 122-130
Globalization and the Potential for Social Marketing in Developing Countries....Pages 131-139
Back Matter....Pages 141-142