دانلود کتاب Global Business Today

فهرست مطالب :

Title Page Copyright Page Dedication About the Author Contents in Brief The Proven Choice for International Business Acknowledgments Connect Contents Part One Introduction and Overview Chapter One Globalization Introduction What Is Globalization? The Emergence of Global Institutions Drivers of Globalization The Changing Demographics of the Global Economy The Globalization Debate Managing in the Global Marketplace Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Two National Differences Chapter Two National Differences in Political, Economic, and Legal Systems Introduction Political Systems Economic Systems Legal Systems Focus on Managerial Implications:The Macro Environment Influences Market Attractiveness Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Three National Differences in Economic Development Introduction Differences in Economic Development Political Economy and Economic Progress States in Transition The Nature of Economic Transformation Implications of Changing Political Economy Focus on Managerial Implications: Benefits, Costs, Risks, and Overall Attractiveness of Doing Business Internationally Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Four Differences in Culture Introduction What Is Culture? Social Structure Religious and Ethical Systems Language Education Culture and Business Cultural Change Focus on Managerial Implications:Cultural Literacy and Competitive Advantage Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Five Ethics, Corporate Social Responsibility, and Sustainability Introduction Ethics and International Business Ethical Dilemmas Roots of Unethical Behavior Philosophical Approaches to Ethics Focus on Managerial Implications: Making Ethical Decisions Internationally Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Three The Global Trade and Investment Environment Chapter Six International Trade Theory Introduction An Overview of Trade Theory Mercantilism Absolute Advantage Comparative Advantage Heckscher–Ohlin Theory The Product Life-Cycle Theory New Trade Theory National Competitive Advantage: Porter’s Diamond Focus on Managerial Implications: Location, First-Mover Advantages, and Government Policy Summary Critical Thinking and Discussion Questions Research Task Appendix: International Trade and the Balance of Payments Endnotes Chapter Seven Government Policy and International Trade Introduction Instruments of Trade Policy The Case for Government Intervention The Revised Case for Free Trade Development of the World Trading System Focus on Managerial Implications: Trade Barriers, Firm Strategy, and Policy implications Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Eight Foreign Direct Investment Introduction Foreign Direct Investment in the World Economy Theories of Foreign Direct Investment Political Ideology and Foreign Direct Investment Benefits and Costs of FDI Government Policy Instruments and FDI Focus on Managerial Implications: FDI and Government Policy Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Nine Regional Economic Integration Introduction Levels of Economic Integration The Case for Regional Integration The Case against Regional Integration Regional Economic Integration in Europe Regional Economic Integration in the Americas Regional Economic Integration Elsewhere Focus on Managerial Implications: Regional Economic Integration Threats Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Four The Global Monetary System Chapter Ten The Foreign Exchange Market Introduction The Functions of the Foreign Exchange Market The Nature of the Foreign Exchange Market Economic Theories of Exchange Rate Determination Exchange Rate Forecasting Currency Convertibility Focus on Managerial Implications: Foreign Exchange Rate Risk Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Eleven The International Monetary System Introduction The Gold Standard The Bretton Woods System The Collapse of the Fixed Exchange Rate System The Floating Exchange Rate Regime Fixed versus Floating Exchange Rates Exchange Rate Regimes in Practice Crisis Management by the IMF Focus on Managerial Implications: Currency Management, Business Strategy, and Government Relations Summary Critical Thinking and Discussion Questions Research Task Endnotes Part Five The Strategy of International Business Chapter Twelve The Strategy of International Business Introduction Strategy and the Firm Global Expansion, Profitability, and Profit Growth Cost Pressures and Pressures for Local Responsiveness Choosing a Strategy Strategic Alliances Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Thirteen Entering Developed and Emerging Markets Introduction Basic Entry Decisions Entry Modes Selecting an Entry Mode Greenfield Venture or Acquisition? Summary Critical Thinking and Discussion Questions Research Task Endnotes Part SIX International Business Functions Chapter Fourteen Exporting, Importing, and Countertrade Introduction The Promise and Pitfalls of Exporting Improving Export Performance Export and Import Financing Export Assistance Countertrade Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Fifteen Global Production and Supply Chain Management Introduction Strategy, Production, and Supply Chain Management Where to Produce Make-or-Buy Decisions Global Supply Chain Functions Managing a Global Supply Chain Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Sixteen Global Marketing and Business Analytics Introduction Globalization of Markets and Brands Market Segmentation Business Analytics Product Attributes Distribution Strategy Communication Strategy Pricing Strategy Configuring the Marketing Mix Product Development and R&D Summary Critical Thinking and Discussion Questions Research Task Endnotes Chapter Seventeen Global Human Resource Management Introduction Strategic Role of Global HRM: Managing a Global Workforce Staffing Policy Training and Management Development Performance Appraisal Compensation Building a Diverse Global Workforce International Labor Relations Summary Critical Thinking and Discussion Questions Research Task Endnotes Glossary Name Index Subject Index Acronyms Countries and Their Capitals