دانلود کتاب Handbook of Integrated CSR Communication

فهرست مطالب :

Front Matter....Pages i-xiii
Front Matter....Pages 1-1
Integrated CSR Communications....Pages 3-21
CSR as Common Sense Issue? A Theoretical Exploration of Public Discourses, Common Sense and Framing of Corporate Social Responsibility....Pages 23-35
CSR as an Economic, Ethical, and Communicative Concept....Pages 37-50
Communicative Dilemmas of CSR: Towards an Integrative Framework of CSR Communication....Pages 51-69
Communicating Responsibility: Responsible Communication....Pages 71-86
Front Matter....Pages 87-87
Investigating Internal CSR Communication: Building a Theoretical Framework....Pages 89-107
Organizing CSR Communication: Challenges for Integrated CSR Communication from a PR and Organizational Communication Perspective....Pages 109-128
Toward a Conceptual Integration of Corporate Social and Financial Performance....Pages 129-148
Communicating Corporate Social Responsibility for Brands....Pages 149-169
Communicating CSR Through Corporate Image Advertising....Pages 171-190
Front Matter....Pages 191-191
The World Wide Web and the Social Media as Tools of CSR Communication....Pages 193-210
Big Data and CSR Communication....Pages 211-224
Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices....Pages 225-234
Front Matter....Pages 235-235
Integrated Corporate Social Responsibility Communication: A Global and Cross-Cultural Perspective....Pages 237-250
Integrated CSR Advertising: With a Special Focus on the Intercultural Perspective....Pages 251-272
Knowledge Integration in the European CSR Communication Field: An Institutional Perspective....Pages 273-291
Corporate Social Responsibility Communication in North America: The Past, Present and Future....Pages 293-315
Practices of CSR in China and Hong Kong....Pages 317-341
The CSR Communications and Reporting Landscape in Developing Countries....Pages 343-358
Front Matter....Pages 359-359
Corporate Social Responsibility and the Portrayal of Minority Groups in Advertising....Pages 361-375
Front Matter....Pages 359-359
Corporate Environmental Responsibility Communication: Implications from CSR and Green Advertising Research....Pages 377-392
Integrated CSR Communication of NGOs: The Dilemma to Communicate and Cooperate in CSR Project Partnerships....Pages 393-411
CSR and Political Communication....Pages 413-431
Corporate Social Responsibility Communication and Consumer Gender....Pages 433-448
Insights into the Impact of CSR Communication Source on Trust and Purchase Intention....Pages 449-469
Health Communication and Integrated Corporate Social Responsibility....Pages 471-494
Back Matter....Pages 495-501