دانلود کتاب Managing the Football World Cup

فهرست مطالب :

Front Matter....Pages i-x
Managing the World Cup: Managerial Dimensions....Pages 1-6
Managing World Cup Legacy....Pages 7-24
Using New Media to Engage Consumers at the Football World Cup....Pages 25-46
Broadcasting the World Cup....Pages 47-62
Ambush Marketing and the Football World Cup....Pages 63-81
The Challenge of Utilizing World Cup Venues....Pages 82-103
World Cup Stadium Development and Sustainability....Pages 104-132
Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites....Pages 133-148
Managing Transport at the Football World Cup....Pages 149-174
Managing Security at the World Cup....Pages 175-196
An Evaluation of the FIFA Governance Reform Process of 2011–2013....Pages 197-221
Match-fixing at the World Cup — Why Not?....Pages 222-236
Managing the World Cup: Future Research....Pages 237-242
Back Matter....Pages 243-248