دانلود کتاب Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend

فهرست مطالب :

Marketing Without Advertising......Page 1
Copyright......Page 3
Acknowledgments......Page 4
Full Disclosure Note......Page 5
Table of Contents......Page 6
Your Marketing Companion......Page 10
1. Advertising: The Last Choicein Marketing......Page 12
2. Personal Recommendations:The First Choice in Marketing......Page 40
3. The Physical Appearanceof Your Business......Page 56
4. Pricing......Page 76
5. How You Treat the PeopleAround You......Page 90
6. Openness: The Basis of Trust......Page 120
7. Deciding How to EducatePotential Customers......Page 136
8. How to Let Customers KnowYour Business Is Excellent......Page 172
9. Helping Customers Find You......Page 198
10.Customer Recourse......Page 226
11. Marketing on the Internet......Page 244
12. Dynamic Interactive Marketing......Page 280
13. Designing and ImplementingYour Marketing Plan......Page 298
14. Creating a Calendar of Events......Page 334
Appendix A......Page 350
Worksheets......Page 352
Index......Page 398
About the Authors......Page 408