دانلود کتاب Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice

فهرست مطالب :

Praise for Niche Marketing For Coaches and Hannah McNamara......Page 5
Acknowledgements......Page 9
Contents......Page 11
Introduction......Page 19
Section 1 Getting Your Ducks in a Row......Page 27
chapter one Using Coaching Tools......Page 29
chapter two Choosing Your Niche......Page 45
chapter three Positioning......Page 59
chapter four Pricing......Page 73
Section 2 Start Shooting Those Ducks!......Page 91
chapter five Your Marketing Message......Page 93
chapter six Networking......Page 103
chapter seven Public Relations (PR)......Page 131
chapter eight Public Speaking......Page 147
chapter nine Getting Started on the Internet......Page 159
chapter ten Other Marketing Methods......Page 189
chapter eleven Asking for the Business!......Page 199
chapter twelve Creating Your Marketing Plan......Page 217
chapter thirteen Making It Happen!......Page 235
The Coach Files......Page 237
Suggested Reading......Page 255
Are You a Member Yet?......Page 258