دانلود کتاب Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

فهرست مطالب :

Front Matter....Pages i-xiii
Brand Yourself, or be Branded: Imagining Life, Identity and Relationships....Pages 1-25
Finding the Best Fit and the Best Relationships: Anthropology and Needs....Pages 26-48
First Steps: Talent, Mission and Courage....Pages 49-70
If it Works for Me … Narcissism, Authenticity and Values....Pages 71-91
‘It’s the Difference, Stupid!’ Relevance, Energy and Differentiation....Pages 92-112
Dress for Success, Get Up on the Stage and Perform: Reputation, Image and Positioning....Pages 113-134
Give Yourself that Personal Touch: Creativity, Aesthetics and Optimism....Pages 135-159
Give Me a Lever Long Enough and I Shall Move the World: Leadership, Influence and Power....Pages 160-187
Reach for the Stars … Architecture and Good Governance for your Personal Brand....Pages 188-207
Design and Live your Personal Brand … with Passion: Setting an Agenda for your Action Plan....Pages 208-213
Back Matter....Pages 214-226