دانلود کتاب Price To Scale: Practical Pricing For Your High Growth SaaS Startup

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CONTENTS
PREFACE
Why Now?
You are probably leaving money on the table
Is this book for you?
What can you learn from this book?
Why listen to me?
CHAPTER 1: How To Get To Pricing - The Ppp Hierarchy
CHAPTER 2: Positioning - Let\'s Start At The Very Beginning
A point of clarification: confirming positioning vs. operationalizing positioning
CHAPTER 3: Packaging: Tailoring Your Offers
Good-Better-Best Packaging
Modular Packaging
CHAPTER 4: Pricing: The Meat And Potatoes
Setting the Pricing Variable & Pricing Structure
Pricing Structure Selection
Testing our hypothesis & finding the right price point
Your Pricing Strategy/’Intent’
CHAPTER 5: Don’t Miss This: Expansions & Renewals
CHAPTER 6: Pricing Example: Acme Inc’s Ai-Powered Chatbot
Context
Structuring Our Project
Alignment on Goals & Process
Hypothesis Generation
Hypothesis Testing
Iteration & Rollout
CHAPTER 7: Pricing Operations
Packaging Grid
Website Pricing Page
Pricing Team
Pricing Calculator
CPQ
Discounting Matrix
Deal Desk
Pricing Analytics
CHAPTER 8: Interviews & Case Studies With Top Pricing Leaders
Kevin Paiser: An Evolving Pricing Journey at Nosto
Johnny Cheng: Revamping Packaging & Pricing at Gainsight
Pranav Kashyap: Moving to a Monthly Tracked Users Based Pricing Model at Mixpanel
Natalie Louie: Pricing with Complex Underlying Costs at Oracle
Rajeev Venkat: The Move to Subscription Pricing at Verint
Joshua Bloom: The A-Z of Pricing Projects at Simon-Kucher & Partners
Mehul Sahni: Moving to a Subscription Pricing Model at Rubrik
Jan Pasternak: General Pricing & Packaging Perspectives
Kevin Christian: The Move to Con