دانلود کتاب Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment

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Cover
Half Title
Series
Title
Copyright
Contents
List of tables
List of figures
List of contributors
Acknowledgments
Introduction: the culture of lifetime employment and the history of Japanese PR
1 History in brief
2 The democratization of Japan and the introduction of American PR
3 Public relations by a local government: 150 years of Tokyo’s PR
4 The history of internal communications in Japanese companies
5 (Under-) development of the PR industry and profession
6 A tale of two professionalisms: human resource management (HRM) and the PR function of Japanese companies
7 Impacts of crises on public relations 2007–2017: the “Lehman Shock” and the Great East Japan Earthquake
8 The current situation of corporate public relations in Japan: an attempt to assess comprehensive public relations activities from eight aspects
Concluding remarks: how general are we?
Appendix 1 Glossary of key terms
Appendix 2 Chronology of PR in Japan 1861–2017
Appendix 3 Note on Japanese employment practices
Index