دانلود کتاب Sharing Economics: Theory Essence and Development Law

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Preface
Brief Introduction
Contents
About the Author
1 The Age of Sharing Economy Arrives
1.1 Sharing Model has a Long History
1.1.1 Sharing is an Instinctive Choice
1.1.2 Sharing Overlooked Resources
1.2 Sharing Economy Kicks Off
1.2.1 Sharing Trips: Subvert the Traditional Uber
1.2.2 Space Sharing: Unique Airbnb
1.2.3 Sharing Research: MiG Lab
1.2.4 The Technological Revolution Promotes the Sharing Economy
1.2.5 Sharing Manufacturing: Alibaba Amoy Factory
1.3 Sharing Economy Will Become Mainstream
1.3.1 The Arrival of Reuse
1.3.2 Marginal Cost Tends to Zero
1.3.3 Sharing Economy Will Lead the Future
2 Research Object of Sharing Economy
2.1 Determination of Sharing Economy’s Study Object
2.1.1 Traditional Political Economy’s Social Production Process
2.1.2 Total Social Production Process of Sharing Economy
2.1.3 Value Creation in Sharing Economy
2.2 Sharing Economy Achieves “Economical” Growth
2.2.1 Sharing Platform Accelerates Economic Growth
2.2.2 Sharing Economy Makes Resources Richer
2.2.3 Sharing Economy Makes the Flow of Resources Smoother
2.2.4 Sharing Economy Optimizes Resource Allocation
2.2.5 Sharing Economy Establishes a New Mechanism for Creating Social Wealth
2.2.6 Sharing Economy Promotes Green and Sustainable Development
3 Research Methods of Sharing Economy
3.1 Normative Research Method
3.1.1 Normative Research Method and Its Research Category
3.1.2 Application of Normative Research Method in Sharing Economy Research
3.1.3 Research Prospects of Normative Research in Sharing Economy
3.2 Empirical Research
3.2.1 Empirical Research Method and Its Research Category
3.2.2 The Application of Empirical Research in Sharing Economy Research
3.2.3 Prospects of Empirical Research Methods in Sharing Economy
3.3 Case Study Method
3.3.1 Case Study Method and Its Research Category
3.3.2 Application of Case Study Method in Sharing Economy Research
3.3.3 Prospects of the Case Study Method in Sharing Economy
3.4 Marginal Analysis
3.4.1 Marginal Analysis and Its Research Category
3.4.2 Marginal Analysis Applied to the Study of Sharing Economy
3.5 Social Network Analysis
3.5.1 Social Network Analysis and Its Category
3.5.2 Social Network Analysis Applied to Sharing Economy
4 Theoretical Foundation of Sharing Economy
4.1 Contingency Theory
4.1.1 Connotation of Contingency Theory
4.1.2 Performance of Impersonal Exchange Theory in the Sharing Economy
4.2 Collaborative Consumption Theory
4.2.1 Connotation of Collaborative Consumption Theory
4.2.2 Performance of Collaborative Consumption Theory in the Sharing Economy
4.3 Cognitive Surplus Theory
4.3.1 The Connotation of Cognitive Surplus Theory
4.3.2 Performance of Cognitive Surplus Theory in the Sharing Economy
4.4 Impersonal Exchange Theory
4.4.1 Implications of Impersonal Exchange Theory
4.4.2 Performance of the Impersonal Exchange Theory in the Sharing Economy
4.5 Zero Marginal Cost Theory
4.5.1 The Content of Zero Marginal Cost Theory
4.5.2 Performance of the Zero Marginal Cost Theory in the Sharing Economy
4.6 Multilateral Platform Theory
4.6.1 Connotation of Multilateral Platform Theory
4.6.2 Performance of Multilateral Platform Theory in Sharing Economy
5 The Connotation and Category of Sharing Economy
5.1 Definition of the Connotation of Sharing Economy
5.1.1 The Origin of the Sharing Economy
5.1.2 The Discussion of Sharing Economy Concept
5.1.3 Connotation of Sharing Economy
5.2 Research Areas of Sharing Economy
5.2.1 Meaning of Categories
5.2.2 Sharing of Idle Resources
5.2.3 Sharing of Inefficient Resources
5.2.4 Sharing of Quality Resources
6 The Goal and Essence of Sharing Economy
6.1 The Goal of Sharing Economy
6.1.1 The General Goal of Sharing Economy
6.1.2 The Core Goal of Sharing Economy—Improve the Efficiency of Resource Allocation
6.2 The Essence of Sharing Economy
6.2.1 The Essence is to Reduce Market Transaction Costs
6.2.2 The Mechanism of Reducing Market Transaction Costs
7 Research Hypothesis of Sharing Economy
7.1 Social Assumptions
7.1.1 “Economic Man” Hypothesis in Traditional Economics
7.1.2 Connotation of Social Person Hypothesis
7.1.3 Social People in Sharing Economy
7.2 Human Rationality Hypothesis
7.2.1 Rational Human Hypothesis in Traditional Economics
7.2.2 The Connotation of the Hypothetical Hypothesis
7.2.3 Super-Rational People in the Sharing Economy
7.3 Unbalanced Assumptions of Information
7.3.1 Complete Information Hypothesis in Traditional Economics
7.3.2 Information Asymmetry and Information Economics
7.3.3 Re-Discussion on Complete Information and Information Asymmetry—The Perspective of Sharing Economy
7.4 Incomplete Contract Assumption
7.4.1 From Full Contract to Incomplete Contract
7.4.2 Incomplete Contracts in Sharing Economy
7.5 The Separability Hypothesis of Property Rights
7.5.1 Definition of Property Rights in Traditional Economics
7.5.2 Theory of Property Rights in Traditional Economics
7.5.3 The Separability of Property Rights in Sharing Economy
7.6 The Massiveness of Resources
7.6.1 Resource Scarcity Hypothesis in Traditional Economics
7.6.2 Resource Mass Hypothesis
7.6.3 Massiveness of Resources in Sharing Economy
8 The Ideas of Sharing Economy
8.1 The “Sharing” Concept of Sharing Economy
8.1.1 Connotation of “Sharing”
8.1.2 Concept of “Sharing” in Traditional Economic Activities
8.1.3 The Concept of “Sharing” in the Sharing Economy Model
8.2 The “Altruism” Concept of Sharing Economy
8.2.1 The Meaning of “Altruism”
8.2.2 “Egoism” in Traditional Economics
8.2.3 The Concept of “Altruism” in the Sharing Economy Model
8.3 The “Synergy” Concept of Sharing Economy
8.3.1 The Meaning of “Synergy”
8.3.2 The Concept of “Synergy” in the Sharing Economy Model
8.4 The “Public” Concept of Sharing Economy
8.4.1 The Connotation of the “Public”
8.4.2 The Concept of “Public” in the Sharing Economy Model
8.5 The “Humanism” Concept of Sharing Economy
8.5.1 The Connotation of “Humanism”
8.5.2 Traditional Economic Activities Ignore “Humanism”
8.5.3 The Concept of “Humanism” in the Mode of Sharing Economy
8.6 The “Equality” Concept of Sharing Economy
8.6.1 The Connotation of “Equality”
8.6.2 The Concept of “Equality” in the Sharing Economy Model
8.7 The “Freedom” Concept of Sharing Economy
8.7.1 The Connotation of “Freedom”
8.7.2 The Concept of “Freedom” in the Sharing Economy Model
8.8 The “Democratic” Concept of Sharing Economy
8.8.1 The Connotation of “Democratic”
8.8.2 Traditional Economic Activities Are not “Democratic”
8.8.3 The Concept of “Democratic” in the Sharing Economy Model
9 Property Rights of Sharing Economy
9.1 Use First
9.1.1 Consistency of Use First
9.1.2 Performance of Use First in Sharing Economy
9.2 Duality
9.2.1 Duality of Sharing Economy
9.2.2 Duality Performance in Sharing Economy
9.3 Fragmentation
9.3.1 Fragmentation of Sharing Economy
9.3.2 Debris Performance in Sharing Economy
9.4 Transient
9.4.1 The Instantaneous Connotation of Sharing Economy
9.4.2 Transient Performance in Sharing Economy
9.5 Commonness
9.5.1 The Commonality of Sharing Economy
9.5.2 Common Performance in Sharing Economy
9.6 Renting
9.6.1 The Connotation of the Lease Economy
9.6.2 Lease Performance in Sharing Economy
9.7 Networking
9.7.1 Networking Connotation of Sharing Economy
9.7.2 Network Performance in Sharing Economy
9.8 Depersonalization
9.8.1 The Impersonal Connotation of Sharing Economy
9.8.2 Impersonal Performance in Sharing Economy
10 Characteristics of Sharing Economy
10.1 Full Factor
10.1.1 The Supply Factors in a Traditional Economy
10.1.2 The Full Factor Connotation of Sharing Economy
10.1.3 The Full Factor Performance of Sharing Economy
10.2 Full Space-Time
10.2.1 The Time and Space Limitation of the Traditional Economy
10.2.2 Space-Time Breakthrough of Sharing Economy
10.2.3 Space-Time Connection of Sharing Economy
10.3 Fully Openness
10.3.1 The Organization Model of Traditional Economy
10.3.2 The Full Openness Connotation of Sharing Economy
10.3.3 The Full Openness Performance of Sharing Economy
10.4 Low Input and High Output
10.4.1 The Input–Output Feature of the Traditional Economy
10.4.2 The Low Input Feature of Sharing Economy
10.4.3 The High Output Feature of Sharing Economy
10.5 Low Cost and High Yield
10.5.1 The Cost-Return Feature of the Traditional Economy
10.5.2 The Low-Cost Feature of Sharing Economy
10.5.3 The High Yield Feature of Sharing Economy
11 The Elements of Sharing Economy
11.1 Main Elements
11.1.1 Persons
11.1.2 Enterprises
11.1.3 Informal Organizations
11.1.4 Formal Organizations
11.1.5 States Entities
11.2 Market Elements
11.2.1 Transaction Subjects
11.2.2 Transaction Objects
11.2.3 Trading Platform
11.3 Organization Elements
11.3.1 Supplier and Demand Side
11.3.2 Sharing Platform
11.3.3 Other Participants
11.4 Core Element: Sharing Platform and Its Functions
11.4.1 Connection Function of the Sharing Platform
11.4.2 Management Function of the Sharing Platform
11.4.3 Matching Function of the Sharing Platform
12 Operating Mechanism of Sharing Economy
12.1 Spontaneous Order
12.1.1 The Theory of Spontaneous Order
12.1.2 Mechanism of Spontaneous Order
12.2 Drive Mechanism
12.2.1 To Enhance the User’s Needs
12.2.2 Willingness to Raise Revenue
12.2.3 Promote Information Technology
12.2.4 Change of Consumption Concept
12.2.5 The Pursuit of Flexible Employment
12.2.6 Hot Market Capital
12.3 Cooperation Mechanism
12.3.1 Supply and Demand in the Sharing Platform
12.3.2 Platform Provider for Sharing Platforms
12.3.3 Third-Party Organizations in the Sharing Platform
12.4 Cultural Mechanism
12.4.1 “Sharing” Cultural Mechanism
12.4.2 Mechanism of Action of Cultural Mechanism
12.5 Dynamic Pricing Mechanism
12.5.1 Static Pricing Mechanism
12.5.2 Dynamic Pricing Mechanism
12.6 Trading Mechanism
12.6.1 Characteristics of the Trading Mechanism
12.6.2 The Expression of the Trading Mechanism
12.7 Evaluation and Trust Mechanism
12.7.1 Establish an Evaluation System
12.7.2 Building a Trust System
12.8 Constraint and Punishment Mechanism
12.8.1 Information Perspective Constraint and Punishment Mechanism
12.8.2 Evaluation Perspective and Punishment Mechanism
13 Practice of Sharing Economy
13.1 Leasing
13.1.1 Forms of Leasing
13.1.2 Practice of Leasing
13.2 Borrowing
13.2.1 Forms of Borrowing
13.2.2 Practice of Borrowing
13.3 Sharing
13.3.1 Forms of Sharing
13.3.2 Practice of Sharing
13.4 Linking
13.4.1 Forms of Linking
13.4.2 Practice of Linking
13.5 Crowd-Funding
13.5.1 Forms of Crowd-Funding
13.5.2 Practice of Crowd-Funding
13.6 P2P Lending
13.6.1 Forms of P2P Lending
13.6.2 Practice of P2P Lending
13.7 Crowd-Sourcing
13.7.1 Forms of Crowd-Sourcing
13.7.2 Practice of Crowd-Sourcing
13.8 Crowd-Creating
13.8.1 Forms of Crowd-Creating
13.8.2 Practice of Crowd-Creating
13.9 Collaboration
13.9.1 Forms of Collaboration
13.9.2 Practice of Collaboration
13.10 Trading
13.10.1 Forms of Trading
13.10.2 Practice of Trading
13.11 Donation
13.11.1 Forms of Donation
13.11.2 Practice of Donation
14 Resource Allocation for Sharing Economy
14.1 De-intermediation and Re-mediation
14.1.1 De-intermediation of Sharing Economy
14.1.2 Re-intermediation of Sharing Economy
14.2 Forming an Efficient Market
14.2.1 The Connotation of Sharing the Economy’s Ultra-Efficient Market
14.2.2 Technical Support for the Ultra-Efficient Market
14.3 Fragmented Instant Transaction
14.3.1 Fragmentation of the Transaction Contract
14.3.2 Instantaneity of the Transaction
14.4 Activate Inventory Resources
14.4.1 Transfer of Stock Resource Usage Rights
14.4.2 Efficient Use of Stock Resources
14.5 Easy to Form Scale Effect
14.5.1 “Many-to-Many” Trading Pattern
14.5.2 Rich Variety of Trading Resources
14.5.3 Large Scale of Transaction Participants
14.6 Optimize Supply and Demand Matching
14.6.1 Sharing Platform to Promote Instant Matching Between Supply and Demand
14.6.2 Increasing Supply and Demand Matching Efficiency
14.7 Transaction Repeatability
14.7.1 Repeatable Trading of Use Rights
14.7.2 Can Be Shared by Many Subjects
14.8 Smart Big Data-Driven
14.8.1 Smart Big Data Facilitates Transaction Matching
14.8.2 Smart Big Data Improve Transaction Efficiency
15 Sharing Economy Business Model
15.1 General Business Model
15.1.1 Traditional Economic Business Model
15.1.2 Sharing Economy Business Model
15.2 Sharing Community Intelligence Model
15.3 Sharing Innovative Resource Model
15.4 Sharing Travel Model
15.5 Sharing Space Model
15.6 Sharing the Financial Model
15.7 Sharing Food Model
15.8 Sharing a Medical Health Model
15.9 Sharing Knowledge Education Model
15.10 Sharing Public Resource Model
15.11 Sharing Task Service Model
15.12 Sharing Technologies and Solution Models
15.13 Sharing Production Capability Model
16 Application of Sharing Economy
16.1 Creativity and Maker
16.1.1 Creative Sharing and Maker
16.1.2 Forms of Creative Sharing and Maker Space
16.1.3 The Impact of Sharing Economy on Creative Industries and Makers
16.2 Entrepreneurship and Innovation
16.2.1 Innovation Sharing and Mass Entrepreneurship
16.2.2 The Development Process of Innovative and Entrepreneurial Shared Space
16.2.3 The Impact of Sharing Economy on Entrepreneurship and Innovation
16.3 Technology Research and Development
16.3.1 Sharing Economy and Technology Research and Development
16.3.2 Forms of Sharing in Technology R&D
16.3.3 The Impact of Sharing Economy on Technology Research and Development
16.4 Culture Media
16.4.1 Cultural Media Sharing
16.4.2 Forms of Cultural Media Sharing
16.4.3 The Impact of Sharing Economy on the Field of Cultural Media
16.5 Knowledge and Skills
16.5.1 Knowledge and Skill-Sharing
16.5.2 Forms of Knowledge and Skill Sharing
16.5.3 The Impact of Sharing Economy on the Field of Knowledge and Skills
16.6 Financial Services
16.6.1 Sharing Economic and Financial Services
16.6.2 Forms of Financial Services Sharing
16.6.3 The Impact of Sharing on Financial Services
16.7 Life Services
16.7.1 Life Service Sharing
16.7.2 Forms of Life Services Sharing
16.7.3 Sharing the Impact on the Field of Life Services
16.8 Express and Logistics
16.8.1 Express and Logistics Sharing
16.8.2 Forms of Express and Logistics Sharing
16.8.3 The Impact of Sharing Economy on Express and Logistics
16.9 Manufacturing
16.9.1 Manufacturing Sharing
16.9.2 Forms of Manufacturing Sharing
16.9.3 The Impact of Sharing Economy on Manufacturing
16.10 Government Management
16.10.1 Sharing in Government Management
16.10.2 Forms of Government Information Sharing
16.10.3 The Impact of Sharing Economy on Government Management Activities
17 Profit Model of Sharing Economy
17.1 Connotation of the Profit Model of the Sharing Economy
17.2 Nine Profit Models for Sharing Economy
17.2.1 Pumping Mode
17.2.2 Customer Resource Value Mining Mode
17.2.3 Platform Resource Extension Service Mode
17.2.4 The Platform Charges the Use Fee Model
17.2.5 Third-Party Charging Mode
17.2.6 Advertising Expense Model
17.2.7 Traffic Mode
17.2.8 Interface Mode
17.2.9 PPC Mode
18 Benefits and Distribution of Sharing Economy
18.1 Performance Gains of Sharing Economy
18.1.1 The Connotation of Sharing Economy Performance Gains
18.1.2 Performance of Sharing Economy Performance Gains
18.2 Strategic Benefits of Sharing Economy
18.2.1 The Connotation of Strategic Benefits of Sharing Economy
18.2.2 The Performance of Sharing Economic Strategy Benefit
18.3 Other Important Benefits of Sharing Economy
18.3.1 Data
18.3.2 Reputation
18.3.3 Experience
18.3.4 Emotion
18.3.5 Opportunity and Entrance
18.4 On-Demand Distribution in Sharing Economy
18.4.1 The Meaning
18.4.2 The Object
18.4.3 The Approach
19 Value Creation in Sharing Economy
19.1 Increase Consumer Residuals
19.2 Producer Value Creation
19.3 Expand Public Effective Demand
19.4 Reduce the Cost of Innovation and Venture Capital
19.5 Generate Collection Value
19.6 Utilize Resources
19.7 Overcapacity
19.8 Avoid Social Damage
19.9 Make Up for Market Failure
19.10 Promote Industrial Transformation and Structural Adjustment
19.11 Optimize Social Credit System
20 Application Cases of Sharing Economy
20.1 Sharing Promotes Development: Tencent Open Platform
20.1.1 Tencent Open Platform
20.1.2 Open and Share Resources
20.1.3 Operation Mode of Tencent Open Platform
20.1.4 Discovery and Inspiration
20.2 Sharing Makes Capital More Efficient: Crowdfunding Network
20.2.1 Crowdfunding Network
20.2.2 Share Funds
20.2.3 Operation Mode of Crowdfunding Network
20.2.4 Discovery and Inspiration
20.3 Mobike Shares Travel to Solve the Last One Kilometer Problem
20.3.1 Mobike
20.3.2 Share Traffic
20.3.3 Mobike’s Operating Mode
20.3.4 Discovery and Inspiration
20.4 Fenda, Discovers the Value of Knowledge and Time by Sharing
20.4.1 Fenda
20.4.2 Share Surplus Cognition
20.4.3 Operation Mode of Fenda
20.4.4 Discovery and Inspiration
20.5 Sharing Economy Promotes Industrial Upgrading: i5 Intelligent Machine Tool of Shenyang Machine Tool
20.5.1 i5 Intelligent Machine Tool
20.5.2 Share Production Capacity
20.5.3 Operation Mode of i5 Intelligent Machine Tool
20.5.4 Discovery and Inspiration
21 Challenges, Problems and Countermeasures of Sharing Economy
21.1 Challenges in Sharing Economy
21.1.1 Competition with Traditional Enterprises
21.1.2 The Test of Social Integrity
21.1.3 The Challenge to Traditional Government Supervision
21.2 Problems in the Development of Sharing Economy
21.2.1 Legal Issues
21.2.2 Tax Issues
21.2.3 Reflections on the Development of Sharing Economy
21.3 Measures for Developing Sharing Economy
21.3.1 Building an Open and Inclusive Economic Environment
21.3.2 Innovate Regulatory Methods
21.3.3 Establish a Credit System
21.3.4 Establish Demand-Side Benefit Protection Mechanism
References