دانلود کتاب The fast forward MBA pocket reference Second Edition

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The Fast Forward MBA Pocket Reference, SECOND EDITION......Page 4
ABOUT THE AUTHOR......Page 10
ACKNOWLEDGMENTS......Page 12
CONTENTS......Page 14
INTRODUCTION......Page 18
CHAPTER 1—STRATEGY......Page 20
Case Example: Redd’s Fun Park, Hatsville, Texas......Page 21
Understanding the Customer......Page 25
The BCG Matrix......Page 26
Competitor Analysis......Page 28
Implementing a Strategy......Page 31
Strategic Intent......Page 33
Summary......Page 36
Strategic Management Critical Reference Materials......Page 37
CHAPTER 2—COMMUNICATION......Page 42
Communication Strategy......Page 43
Managerial Writing......Page 49
Cross-Cultural Communication......Page 55
Corporate Communication......Page 57
Functions within the Discipline of Corporate Communication......Page 64
Summary......Page 67
Communication Critical Reference Materials......Page 68
CHAPTER 3—MARKETING......Page 72
The Customer......Page 73
The Buying Process......Page 74
Customer Satisfaction......Page 77
Market Segmentation......Page 80
The Product......Page 81
Summary......Page 95
Marketing Critical Reference Materials......Page 96
CHAPTER 4—ORGANIZATIONAL BEHAVIOR......Page 100
Individual Level of Analysis—Managing Individuals......Page 101
Group Level of Analysis......Page 115
Organizational Level of Analysis......Page 122
Internet Resources......Page 127
Organizational Behavior Critical Reference Materials......Page 128
Macroeconomics......Page 132
Leading Economic Indicators......Page 133
The Federal Reserve Bank System......Page 137
Microeconomics......Page 141
Summary......Page 147
Economics Critical Reference Materials......Page 148
Types of Accounting......Page 152
Managerial Accounting......Page 153
Financial Accounting......Page 158
Financial Statement Analysis......Page 174
Uses and Limitations of Ratio Analysis......Page 187
Internet Resources......Page 189
Accounting Critical Reference Materials......Page 190
CHAPTER 7—FINANCE......Page 194
Financial Goals of the Modern Corporation......Page 196
What Is Financial Management?......Page 197
The Role of the Modern Financial Manager......Page 203
Management Decisions and Shareholder Value......Page 206
A Basic Methodology for Measuring Value......Page 211
Recent Innovations in Applied Value Measurement......Page 214
Summary......Page 219
Finance Critical Reference Materials......Page 220
CHAPTER 8—ENTREPRENEURSHIP......Page 224
The Entrepreneurial Profile......Page 225
Entrepreneurial Opportunities......Page 226
Business Plans......Page 229
Sources of Financing......Page 231
Business Forms......Page 234
Summary......Page 235
Entrepreneurship Critical Reference Materials......Page 236
CHAPTER 9—INTERNATIONAL BUSINESS......Page 238
The Competitive Advantages Needed for Global Competition......Page 239
The Determinants of National Advantage Model......Page 241
Opportunities Associated with a Global Approach—Joint Ventures......Page 242
The Backlash Against Globalization......Page 247
Summary......Page 248
International Business Critical Reference Materials......Page 249
CHAPTER 10—THE JOB SEARCH......Page 252
Establishing a Career Plan......Page 254
Resume Writing for Success......Page 256
Basic Resume Organization......Page 257
Resume Types......Page 259
Resume Red Flags......Page 261
Now That It’s Done . . . Posting a Resume on the Internet......Page 264
Networking......Page 265
Interview......Page 266
What If You Don’t Get the Job—What Next?......Page 272
Summary......Page 273
Internet Resources......Page 274
Job Search Critical Reference Materials......Page 275
KEY CONCEPTS......Page 278
NOTES......Page 360
INDEX......Page 364