دانلود کتاب The Management and Practice of Public Relations

فهرست مطالب :

Front Matter....Pages i-xxiv
What Public Relations Can Do....Pages 1-17
Choosing and Using Public Relations....Pages 18-34
Public Relations and Marketing....Pages 35-50
Research and Public Relations....Pages 51-65
Corporate and Financial Relations....Pages 66-90
Government Relations....Pages 91-108
Employee and Community Relations....Pages 109-128
The Third Sector....Pages 129-140
Customer and Consumer Relations....Pages 141-159
Media Relations....Pages 160-182
Organising and Training for Excellence....Pages 183-197
Paying for Public Relations....Pages 198-213
Public Relations in a Crisis....Pages 214-227
Evaluation....Pages 228-248
In Conclusion....Pages 249-250
Back Matter....Pages 251-304