دانلود کتاب The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

فهرست مطالب :

Front Matter....Pages i-ix
Introduction....Pages 1-12
Marketing to Motivation....Pages 13-23
Introducing the MindSight Motivational Matrix....Pages 25-34
Introducing the Intrapsychic Motivations....Pages 35-51
The Security Motive....Pages 53-73
The Identity Motive....Pages 75-92
The Mastery Motive....Pages 93-109
Introducing the Instrumental Motivations....Pages 111-120
The empowerment Motive....Pages 121-134
The Engagement Motive....Pages 135-144
The achievement Motive....Pages 145-156
Introducing the Interpersonal Motivations....Pages 157-170
The Belonging Motive....Pages 171-184
The Nurturance Motive....Pages 185-196
The Esteem Motive....Pages 197-213
The Scholarship on Motivation....Pages 215-221
MindSight: Learning to Talk to the Emotional Brain....Pages 223-233
Epilogue....Pages 235-238
Back Matter....Pages 239-254