دانلود کتاب Videolised Society

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Acknowledgement
Contents
About the Chief Editors
List of Figures
List of Tables
1 Videolised Society: Profound Insights into the Streaming Audio and Video Revolution
1 Establishing and Strengthening Online Audio-Visual Media as a National Strategy
2 Summarising and Analysing China’s Audio-Visual Strategy with Its Application in Online Media
3 Transformation and Rise of Online Audio-Visual Media as an Emerging Culture
4 Online Audio-Visual Media: Development and System as Part of Academic Research and Education
References
Part I Theoretical Explanation
2 Shaping Society: Videolised Society from a Sociological Perspective
1 Introduction: Videolised Society from a Sociological Perspective
2 The Carnival of Nobodies: Identity Development and Concrete Representation
Emergence of Nobodies in History and Rise of Ordinary People Recording Their Daily Lives
Logic and Functioning Mechanism of the Media Ecosystem
Desire to pry into Private Lives and Technological Empowerment in Virtual Society
3 Social Stratification and Alienation: Reshaping the Field from the Perspective of Conflict Theory
Audience Segmentation and Social Isolation
Deepening Polarisation in Social Stratification
Cultural Pursuit and Self Loss
4 Theatrics of Role Interactions: Symbolic Expression and Identity Building
Performing Roles in the Front Stage and Backstage at the Forefront of a Videolised Society
Image Shaping and Self-Identity in the Looking-Glass Self Theory
5 Conclusion
References
3 Analysing Videolised Society from a Media-Centric Perspective: Everything Being a Medium
1 Introduction
2 Consciousness Being a Medium: Examining the Ubiquity of Consciousness and Sensible Intuitions
Consciousness Existing in All Things: Clarification from “Everything Is a Medium” to “Consciousness Is the Medium”
Ubiquity of Sensibility: Examining the Pervasiveness of Sensible Intuitions
3 The Omnipresence of Screen Image: Examining the Ubiquity of Screen Media
Trend: The Absolute Omnipresence of Screen Media
Popularisation: Arrival of a Videolised Society
4 Hidden Danger: Potential Impact of Videolisation on Human Survival
5 Conclusion
References
4 Motivating a Videolised Society—Technological Forces And Their Implications
1 Evolution of Social Media Platforms Having Hastened the Transition Towards a More Videolised Society
Technological Development and Multi-form Evolution of Social Media
Frequency of Users using Social Media
Reasons for the Accelerating Formation of a Videolised Society
2 Role of the Primary Driving Force in Promoting a Videolised Society
Improving Livestreaming Experience Through Enhanced Technological Architecture
Cloud Technology Optimising Livestreaming Performance
Low-latency Livestreaming Enhancing the Interactive Experience
5G Technology Expanding the Boundaries of Livestreaming Business
Improving the Audio-Visual Ecosystem on the Internet Through Algorithm Upgrades
Algorithm Recommendation Enabling Precise Content Push
Algorithm Contributing to a Cleaner Network Communication Environment
Algorithm Governance Improving Copyright Protection Mechanisms
3 Driving Forces Behind the Formation of a Videolised Society
Technological Advancement Fuelling the Emergence of a Videolised Society
Videolised Society Influencing Audience Behaviour
4 Conclusion
References
5 Creating a New “Blue Ocean” for the New Economy—Analysing Industrial Patterns in a Videolised Society
1 Current Situation, Prospects, and Problems of Video Industry Development
The Efficiency Race Having Begun in China’s Video Production Industry
Content Being King in the Online Long-form Video Industry
Medium-Form Video Communities Having Become a New Social Frontier
Short-Form Video Platforms Having Achieved Great Success and Expanded Overseas
Short-Form Video Industry and Market
Prospects and Directions
Challenges
Blue Ocean
New Models, Technologies, and Content Having Created a Blue Ocean for the Video Industry
New Blue Ocean of the Short-Form Video Industry
2 The New Economic Form and New Industrial Characteristics after the Emergence of a Videolised Society
New Economic Form
Industrial Characteristics
3 New Development Trends After the Entry of Commercial Capital into the Video Industry
Industry Chain Development
Production: Industrialised Development from Upstream to Downstream
Technology: 5G Promoting the Overall Upgrade of the Industry
Content: Organic Exploration to Meet Consumer Demand
Ecosystem: Organic Exploration Based on Consumer Characteristics
Model Development
“New Governance” to Unleash New Vitality in the Online Audio-Visual Industry
New Infrastructure Hastening the Development of the New Online Audio-Visual Industry Ecosystem
New Demand Helping the Online Audio-Visual Industry to Reach a New Level of Going Global
4 Conclusion
References
6 Creating a New Form of Social Discourse—Videolised Society from a Social Discourse Perspective
1 Introduction: Videolised Society from the Perspective of Social Discourse
2 Reproduction and Representation: Constructing the Meaning Space of a Videolised Society
Creating the Space of Simulacra: Production of Visual Representations in a Videolised Society
Contextualisation: Visual Construction of Realistic Representations
Experientialisation: Virtual Immersion in the World Landscape
Representation of Pluralistic Discourse: Constructing the Meaning Space of a Videolised Society
Textual Representation: Visual Representation of Knowledge Symbols
Behavioural Representation: Visual Transmission of Practical Experience
3 Presence and Interaction: Driving Public Discourse in a Videolised Society
Cyborg Presence: Visual Body Practice in a Videolised Society
Appearance: Reshaping the Image of Digital Individuals
Performance: Geographical Reconstruction of Identity Interaction
Digital Interaction: Visual Discourse and Communication in a Videolised Society
Discourse: Visual Communication of Meaning Symbols
Negotiation: Visual Involvement in Collective Experience
4 Empowerment and Reconstruction: Rethinking Discourse Subjects in a Videolised Society
Empowerment: Alternative Subjects in Technology Expropriation
Highlight on the inside: Technology Expropriation of Modern Subjects
Self-extension: Discourse Migration of Video Subjects
Power Operation: Creating Dynamic Social Circles in a Videolised Society
Discourse Production: Circle Competition Among Power Subjects
Discourse Monopoly: Contention over the Positions of Power Subjects
5 Conclusion
References
7 Videolised Society and New Cultural Ecology—A New Cultural Presence
1 Video Streaming and the Disorderly Culture of “Binge-watching”
Post-truth and Visual Culture
Video Streaming and the Feast of Binge-watching
Postmodernism and the Disorder of Mind and Body
2 The Filter and the Hunting for Novelty: The Extreme Beauty and the Extreme Ugliness of Aesthetic Culture
The Filter: Fantasyland and Consumerism
Hunting for Novelty: Festivity of Appreciating Ugliness
The Creation of Screen Bodies
3 Narcissism and Projection: Imagination of Eros behind the Screen
Narcissus admiring Himself on the Screen
Emotional Consumption: Fetish Apollo
4 Conclusion
References
8 Peering into Society and Life—Videolised Society and the Complex Viewing Psychology
1 Videolised Society: Viewing the Changes of the Times from Cultural Psychology and Digital Humanities Perspectives
Short-form Videos as a Metaphor: Birth of a New Discourse Practice
Content and Psychology: Research Background of Short-form Video Viewing Psychology
2 The Change in Viewing Space: Gaze and Glance
The High Walls Coming Tumbling Down: Blurred Boundaries between Private and Public Space
Nowhere to Hide: Exposure of Privacy and the Satisfaction of Voyeurism
3 First-hand Experience and Onlooking: Ways of Participation in a Videolised Society
First-hand Experience: Traditional Way of Physical Presence
Onlooking: Remote Presence in Short-form Video Viewing
4 The Simulation of Life: Reconstruction of Personality by the Complex Viewing Psychology of a Videolised Society
Ego and Alter Ego: Operation of the I in a Videolised Society
Narcissism and Inferiority Complex: Comparison in a Videolised Society
Identification and Imitation
5 Conclusion
References
9 No Distance Too Far—The Discourse Mechanism of China’s Image Communication in a Videolised Society
1 Introduction
2 Articulation: Cultural Practices of Chinese Food-based Documentary Videos
Hall’s Articulation Theory
Li Ziqi’s Cultural Articulation Practice on YouTube
3 Articulation: A Mass Communication Mechanism with Ideological Attribute
The Construction of Mass Culture from the Perspective of Community
Cross-cultural Communication in China in a Videolised Society
4 Conclusion
References
10 Viewing Videolised Society From a New Perspective—An Interpretation From the Perspective of Social Criticism
1 Introduction
2 Cultural Concerns in the Video Feast
Microscopic Insight: Cognitive Degradation and the Dissolution of Subjectivity
Mesoscopic Questioning: The Consolidation of the Algorithmic Cage
Macroscopic Reflection: Discipline and Punishment
3 A Future of Co-Creation Between Human and Video Technology?
References
Part II Videolised Society in Practice
11 Transforming the Role of Audio-Visual Content Producers in a Videolised Society
1 Evolution of Content Producers in a Videolised Society
Technological Development Driving the Transformation of Content Producers
Media Convergence Awakening New Experiences
2 Transformation of the Features of Media in a Videolised Society
Reordering Communication
Reshaping Power Relations
3 New Trends in Content Production in a Videolised Society
Narrative Method Keeping Pace with the Times
Time Span Narrative: Varying Patterns of Narrative Speed
Interactive Narrative: Nonlinear Free Choice
Focused Narrative: Sense of Presence from a Limited Perspective
Proliferation of Content and Forms
Fiction Plot Category: Originals and Re-creations
Thematic Category: Mainstream News and Trending Social Topics
“A Day-in-the-Life” Category: Popularising Documentary and Science Content
Experimentation: Applications of Digital Technology in Short-form Videos
4 Conclusion
References
12 Monetising Content and Building a Community in a Videolised Society: Research on Mainstream Short-form Video Platforms in China
1 Monetisation Strategies of Short-form Videos
Advertisement Monetisation
Traditional/Native Advertising
Implicit/Non-native Advertising
Monetisation of Platform Web Traffic
Platform Subsidies and Web Traffic Rewards
IP-based Extensive Development
2 Features and Risks in Content Monetisation of Short-form Videos
Features
Risks
3 Features and Methods of Community Building on Platforms
Features of User Community Building on Different Platforms
WeChat and Weibo Video Accounts: Loosely Organised and Dependant on Additional Web Traffic
Douyin and Kuaishou: A Wide Range of Users with Clear Classifications
Bilibili: The Lowest Average Age of Users and High Viscosity
Methods of Community Building on Short-form Video Platforms
4 Conclusion
References
13 Promoting Videos and the Economy: Business Models in a Videolised Society
1 Current Business Models of Video Platforms
Economic Landscape of Short-form Videos
Economic Landscape of Medium-form Videos
Economic Landscape of Long-form Videos
2 New Developments of the Video Economy in the Videolised Society
Livestreaming Economy
Gaming and Animation Industries
Video Games Industry
Animation Industry
New Video Economy and the Metaverse
3 Conclusion
References
14 Recording Life in a Videolised Society—Short-form Vlogs and News Videos
1 Introduction
2 Public Re-narration of Recorded Life: Public Awareness of Chinese Groups
3 Emotions aroused by Recorded Life: Empathy and Diversity
Empathisation of Private Images
Diversification of Public News
4 Everyday-life Aesthetics in Recorded Life
5 Conclusion
References
15 Entertainment and Art in a Videolised Society
1 Synthesis of Arts and Poor Images in the Videolised Society
2 Visual Spectacle and the Aesthetics of Astonishment in the Videolised Society
3 Conclusion
References
16 Knowledge and Cognition in a Videolised Society
1 Knowledge Types in a Videolised Society
2 From Formal Video Essays to Informal Video Essays
3 The Animal Gaze in a Videolised Society
4 Conclusion
References
17 Status Quo and the Development of Short-form, Medium-form, and Long-form Video Platforms
1 Long-form Video Platforms: A Strong Driving Force for the Development of the Internet
The Rise and Evolution of Long-form Video Platforms
Establishing the Position and Business Model of Long-form Video Platforms
Industry Analysis of Long-form Video Platforms
2 Short-form, Medium-form, and Long-form Videos: From Confrontation to Cooperation
The Rise of Short-form Videos Triggering Changes in the Video Industry Structure
Relationship Development among Short-form, Medium-form, and Long-form Videos
3 Development of the Video Industry Chain: Pursuing Integrated Development and Making Progress Together
Three-dimensional Construction of the Video Industry Chain
Existing Problems in the Video Industry Chain
Video Industry Chain Development Trends
4 Conclusion
References
18 New Audio-visual Presentation of Mainstream Values—Media Convergence and Transformation Strategies of Mainstream Chinese Media
1 Background and Status Quo: Mainstream Media Using Short-Form Videos to Achieve Transformation
Short-Form Videos Having Become an Important Driving Force for Media Convergence
Current Industry Developments: Major Media Outlet Transformation Path
CCTV Video: The First Video Social Media in China
Xinhua News App: Producing High-Quality Content to Beat the Competition
People’s Daily App: A Comprehensive Cultural Short-Form Video Platform
2 Convergence Strategy: Foundation for the Transformation of Mainstream Media
Technological Strategy: Technology Empowering Audio-visual Presentation
Communication Strategy: Communication Matrix Composed of Multiple Social Platforms
Push Strategy: Adding Positive Energy Indicators into Algorithmic Recommendations
Positioning Strategy: Video + Socialising Focusing on User Thinking
3 Content Strategy: Audio-visual Innovation of Mainstream Media
Paying Attention to Trending Topics and Setting Focus Figures
Telling Stories About the People from the Perspective of the People
Exploration of Micro-Perspectives and High-Level Integration of Emotional Value and Information Value
Creating a Sense of Presence Through Details, Truth, and Life
4 Future Prospects: Converged Media Entering the Era of Videolisation
Problem: An Inability to Utilise Advantages and a Lack of Precise Product Positioning
Countermeasures: Utilising Resource Integration and Expanding Vertical Channels
Outlook: Future Development of Videolisation of Mainstream Values
References
Part III Panoramic Focus
19 Research Overview of Videolised Society
1 Tracing the Origin: Formation Logic and Technological Drivers of the Videolised Society
2 Cultural Analysis: On the Visual Construction and Complex Effects of the Videolised Society
3 Operational Analysis: The Development Model and Industrial Trends of the Videolised Society
References
20 Report on the Status Quo and Development of Short-Form Video Research in China
1 Introduction
2 Data Collection and Research Methods
Resource Sources
Research Methods
Data Extraction and Analysis Methods
Co-occurrence Analysis System BICOMB
SPSS Statistical Software Cluster Tool
Co-occurrence Analysis with Citespace and VOSviewer
Visualisation Analysis
3 Results
Publication Time of Literature
Analysis of Authors
Analysis of Research Institutions
Analysis of Journals
Citation Analysis
Keyword Analysis
Results of Cluster Analysis
Results of Keyword Co-occurrence Analysis
4 Discussion
Overview of the Research
Research Trends
Theoretical Research on Short-Form Video (Research in Main Disciplines Involved)
Application Research of Short-Form Videos (Research on the Main Application Sectors Involved)
Technological Support for Short-Form Videos
5G and Related Technologies
Algorithms
Sentiment Analysis
Natural Language Processing (NLP)
Behaviour Recognition
5 Conclusion
Broadening Horizons
Subcultural Groups
Giving Priority to Technology
Cross-Cultural Studies
References
21 Research on the Development of Audio-Visual Content and Platforms in China’s Short-Form Video Industry
1 Insight into Behaviour Characteristics of Short-Form Video Users
Short-Form Videos Dominating People’s Internet Browsing and Continuously Permeating All Scenarios
Users Viewing Short-Form Videos Primarily for Relaxation and Learning, with Professional Media Gradually Attracting Massive Traffic
The Online Entertainment Industry Being on a Steady and Upward Trajectory, with Both Online and Offline Entertainment Consumption Increasing
Short-Form Video Users Ranging from the Young and Middle-Aged to the Elderly and the Younger Age Groups, with Significantly Higher Levels of Education
2 Insight into the Development Trend of Short-Form Video Platforms
Developing from “One Giant and Several Powers” to “Three Strong Leaders”, the Top Platforms Having a Sea of Deep Users
Platform Ecosystem Transitioning from the Virtual to the Real Economy, with Upgraded Operation Strategies
The Marketing Matrix Taking Shape Gradually, with Improved Traffic Monetisation Efficiency
Efforts Being Made to Cooperate with Long-Form Videos to Enter the Cooperation-Based Competition Era, to Create a New Paradigm of Win–Win Results
3 Content Creation and Dissemination of Short-Form Videos
The Ecosystem of Livestreaming Getting Diversified, with Expanding Livestreaming Scale
Livestreaming Shopping Having Evolved into a Major Consumption Mode, with E-commerce Boosting Rural Revitalisation
Professional Live Streamers Increasing, with More Standardised Talent Shows
Short-Form Video Users Shifting Their Focus from “Pan-entertainment” to “Pan-knowledge”
Media Content Integrated to Cultivate Cultural Brands
Drama Series: Diverse Genres Being Popular Among Users, with Significantly Effective Publicity
Documentary: Diverse Content Produced, with Promising Micro-documentaries
Variety Show: Long-Form and Short-Form Variety Shows Being Integrated, with the Focus on Diverse Topics
Mini Dramas: Works Appearing, Accompanied by Novel Narrative Patterns
Animation: With a Wide Audience, It Focusing on Humour and Romance
Short-Form Videos Shifting Their Focus from Information to Life
4 Outlook of the Short-Form Video Content Industry
China’s Video Industry Pushing for Technological Innovation to Accelerate the Development of a Videolised Society
Short-Form Videos Integrating with Other Elements to Change the Production and Dissemination Patterns of Human Civilisation
Short-Form Videos Driving the Lifestyle Transformation in a Videolised Society
References
Index