دانلود کتاب Advertising constructs reality. Religion and Advertising in the Consumer Society

فهرست مطالب :

Advertising constructs reality /7 A symbolic construct of reality under the sign of the fragmentary /7 Advertising, initiation and consumer culture /12 Advertising and the culture of eschatology always announced and always postponed /19 Seduction and advertising /25 Awaiting seduction /25 Seducer is in turns seduced /31 The world of objects and the seduction of the artificial as ineffable /37 Objects’ seduction /44 Abundance as original seduction /49 Fetishism, commodity and advertising /57 A circumscription of the fetish concept /57 Fetish commodity /63 Fetish and the consumption of goods and ideas /77 Taboo, interdictions and advertising /91 The significance of taboo /91 Taboo, fetish and transgression /94 Taboo and the world of interdictions /107 Interdictions and the ethical conditioning of advertising /113 Postmodern totem and advertising /117 Recovery totemism in advertising /117 Totem and advertising representations /122 Totemism and postmodernism /134 Political advertising and the rediscovery of intersubjectivity in the public space /147 Advertising and intersubjectivity /147 Secularization – a catalyst of the sacred’s energies /155 Ritualizing image consumption and the seduction of communication /162 Final thoughts: the return of authenticity /171 References /183 Index /197