دانلود کتاب Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

فهرست مطالب :

Front Matter....Pages i-xi
Introduction....Pages 1-14
Front Matter....Pages 15-15
Commitment 1: Think of Your Brand as a Person....Pages 17-28
Front Matter....Pages 29-29
Commitment 2: Understand Short- and Long-Term Needs....Pages 31-42
Commitment 3: Co-Create with People....Pages 43-56
Commitment 4: Understand How People Experience....Pages 57-72
Commitment 5: Measure and Optimize....Pages 73-81
Commitment 6: Introduce a “Love Tester”....Pages 83-92
Front Matter....Pages 93-93
Commitment 7: Build a Clear Brand Design Architecture....Pages 95-111
Commitment 8: Continuously Innovate....Pages 113-124
Commitment 9: Give Your Value Proposition the Four Design Drivers....Pages 125-136
Front Matter....Pages 137-137
Commitment 10: Create a Clearly Recognizable Identity....Pages 139-147
Commitment 11: Embrace the Three Design Principles....Pages 149-157
Commitment 12: Create One Vocabulary for the Whole Organization....Pages 159-168
Commitment 13: Recognize the Maestro and the Virtuoso....Pages 169-179
Commitment 14: Nurture Your Talent....Pages 181-188
Commitment 15: Create a Shared Culture....Pages 189-203
Back Matter....Pages 213-235