دانلود کتاب Branded Lives: The Production and Consumption of Meaning at Work

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Copyright
Contents
Contributors
Preface
Acknowledgements
1. Introduction
2. Considering the \'bigger picture\': branding in processes of financialization and market capitalization
3. Be who you want to be: branding, identity and the desire for authenticity
4. The branded self as paradox: polysemic readings of employee-brand identification
5. The trouble with employer branding: resistance and disillusionment at Avatar
6. Internalizing the brand? Identity regulation and resistance at Aqua-Tilt
7. Recruitment and selection practices, person-brand fit and soft skills gaps in service organizations: the benefits of institutionalized informality
8. The brand I call home? Employee-brand appropriation at IKEA
9. Appropriating the brand: union organizing in front-line service work
10. Employer branding and diversity: foes or friends?
11. Placing branding within organization theory
Index