دانلود کتاب Branding Canada: Projecting Canada's Soft Power through Public Diplomacy

فهرست مطالب :

Contents\nTables and Figures\nPreface\nAbbreviations\n1 Introduction: Canada’s Warm but Fuzzy International Image\nPART ONE: DEFINITIONS, DEBATES, HISTORY\n 2 What Is Public Diplomacy?\n 3 The Origins and Development of Canada’s Public Diplomacy\nPART TWO: THE INSTRUMENTS\n 4 Public Affairs and International Cultural Relations\n 5 International Education\n 6 International Broadcasting and New Media\n 7 The Economic Face of Public Diplomacy: International Business Promotion and Tourism\nPART THREE: THE PROCESS\n 8 The Practice of Public Diplomacy\n 9 How to Brand Canada: Experiences on the Ground\n 10 A New Architecture for Canada’s Public Diplomacy\nNotes\nBibliography\nIndex\n A\n B\n C\n D\n E\n F\n G\n H\n I\n J\n K\n L\n M\n N\n O\n P\n Q\n R\n S\n T\n U\n V\n W\n Y