دانلود کتاب Branding Latin America: Strategies, Aims, Resistance

فهرست مطالب :

Contents
Acknowledgments
Foreword
Introduction. Context and Contestation
Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions
Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru
Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism
Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of “It’s Colombia, NOT Columbia”
Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gache’s Radikal Karaoke
Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 Demonstrations
Chapter 7. International Love?: “Latino” Music Videos, the Latin Brand of Universality, and Pitbull
Chapter 8. The Paradoxes of the “Cuban Brand”: Authenticity, Resistance, and Heroic Victimhood in Cuban Film
Chapter 9. Branding, Sense, and Their Threats
Epilogue
Index
About the Contributors