دانلود کتاب Breathe a New Fire: How to Compete and Win in the New Global Economy Co-Opetition of East and West

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Foreword by Ken Wilcox xi Introduction 1 SECTION I State of Affairs 13 CHAPTER 1 The Art of War . . . and Money 15 CHAPTER 2 East and West: The Current State of Affairs 21 CHAPTER 3 How China Came Up the Ladder (and So Quickly) 29 CHAPTER 4 The West No Longer Rules 35 CHAPTER 5 Introduction to the Marketing Framework for Our Analysis 41 SECTION II China 49 CHAPTER 6 How the Chinese Do Business a la the 5Ps: A Brief Summary 51 CHAPTER 7 Market Segmentation and Target Market Selection + China's Market Penetration Approach 57 CHAPTER 8 China: Product =>
Solution and Innovation 65 CHAPTER 9 China: Price =>
Value-Add 73 CHAPTER 10 China: Place =>
Partnerships 85 CHAPTER 11 China: Promotion =>
Customer Relationships and Culture 93 CHAPTER 12 China: Politics =>
The 5th P-The Geopolitical Dimension 105 SECTION III The West 113 CHAPTER 13 Recommendations for the West and Application of the 5Ps 115 CHAPTER 14 The West: Product =>
Solution and Innovation 119 CHAPTER 15 The West: Price =>
Value-Add 131 CHAPTER 16 The West: Place =>
Partnerships 143 CHAPTER 17 The West: Promotion =>
Customer Relationships and Culture 151 CHAPTER 18 The West: Politics =>
The Geopolitical Dimension 167 CHAPTER 19 Innovation Models: West and East 185 CHAPTER 20 The West: Positioning 205 SECTION IV Case Studies 217 CHAPTER 21 Frenemies: If You Can't Beat Them, Join Them 219 Conclusion 239 Acknowledgments 241 Appendix A 243 Appendix B 245 Notes 253 Bibliography and Further Reading 261 About the Author 267 Index 269