دانلود کتاب Business Beyond Design

توضیحاتی در مورد کتاب به زبان اصلی :

The journey -- The simple, the complicated and the complex -- A new old model -- The system at work I. Character -- It's all about values -- Different by nature --A spare set of balls --Excellence is a matter of details -- The art of strategy -- The essence of character II. Desire -- Good design changes behaviour -- The dark side of design -- C.A.R.E. -- Good enough is not enough -- Make it 20% better -- The essence of desire III. Empathy -- The supreme quest of alchemy -- Don't sell - inspire. -- Follow to lead, lead to follow -- We are all natural-borne storytellers -- A symbol, a mantra, a cause -- The essence of empathy IV. Trust -- The trust spiral -- Time is money, but money is not time -- The power of play -- Socially visible, contextually relevant -- What about what we are losing? -- The essence of trust V. Consistency -- Embrace the social shift -- The how is as important as the what -- The beauty of sustainable failure -- Distinguish between image & identity -- Design thinking x designers -- The essence of consistency. Final thoughts -- The beauty of complexity -- Obligation to simplicity -- A look at the future, a thought to the past. Applying the model -- A simple yet complex case study -- A continuous improvement.;This book records the journey of how the author researched and developed a new Business Design framework. Covering topics like Distinguish between image and identity, The Beauty of Sustainable Failure, The Dark Side of Design, this book will act as an invaluable resource to designers, creatives and entrepreneurs alike. With practical tools and a hands-on approach, the author offers a fresh new look at how to build design-driven businesses, brands and strategies. -- Backcover.