دانلود کتاب Business Studies in Action Preliminary Course

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Title page
Copyright page
Contents
How to use this book
About the authors
Acknowledgements
TOPICS
TOPIC 1 Nature of business
CHAPTER 1 Role of business
1.1 Introduction
1.2 The nature of a business
1.3 Other functions of business
CHAPTER 2 Types of businesses
2.1 Introduction
2.2 Classification by size
2.3 Classification by geographical spread
2.4 Classification by industry sector
2.5 Classification by legal structure
2.6 Types of companies
2.7 Factors influencing choice of legal structure
CHAPTER 3 Influences in the business environment
3.1 Introduction
3.2 Business environment
3.3 External influences
3.4 Internal influences on business
3.5 Stakeholders
CHAPTER 4 Business growth and decline
4.1 Introduction
4.2 Business life cycle — stages and responding to challenges
4.3 Factors that can contribute to business decline
4.4 Voluntary and involuntary cessation
TOPIC 1 Suggested assessment tasks
TOPIC 2 Business management
CHAPTER 5 Nature of management
5.1 Introduction
5.2 The features of effective management
5.3 Skills of management
CHAPTER 6 Achieving business goals
6.1 Introduction: What are goals?
6.2 Business goals
6.3 Achieving a mix of business goals
6.4 Staff involvement
CHAPTER 7 Management approaches
7.1 Introduction
7.2 Classical approach to management
7.3 Behavioural approach to management
7.4 Contingency approach to management
7.5 Compare and contrast approaches to management
CHAPTER 8 Management process
8.1 Introduction
8.2 Different ways of coordinating key business functions for a SME
8.3 Operations
8.4 Marketing
8.5 Finance
8.6 Human resources
8.7 Ethical business behaviour
CHAPTER 9 Management and change
9.1 Introduction
9.2 What is organisational change?
9.3 Responding to internal and external influences
9.4 Managing change effectively
TOPIC 2 Suggested assessment tasks
TOPIC 3 Business planning
CHAPTER 10 Small to medium enterprises (SMEs)
10.1 Introduction
10.2 Definition of SMEs
10.3 The role of SMEs
10.4 Economic contribution of SMEs
10.5 Success and/or failure of SMEs
CHAPTER 11 Influences in establishing a small to medium enterprise
11.1 Introduction
11.2 Personal qualities
11.3 Sources of information
11.4 The business idea
11.5 Establishment options
11.6 Market considerations
11.7 Finance
11.8 Legal considerations and influence of government on SMEs
11.9 Human resources
11.10 Taxation
CHAPTER 12 The business planning process
12.1 Introduction
12.2 Business planning process
12.3 Sources of planning ideas
12.4 Vision, goals and/or objectives
12.5 Organising resources
12.6 Forecasting
12.7 Monitoring and evaluating
12.8 Taking corrective action — modification
CHAPTER 13 Critical issues in business success and failure
13.1 Introduction
13.2 Importance of a business plan
13.3 Management — staffing and teams
13.4 Trend analysis
13.5 Identifying and sustaining competitive advantage
13.6 Avoiding overextension of financing and other resources
13.7 Using technology
13.8 Economic conditions
TOPIC 3 Suggested assessment tasks
Appendix: Understanding Key Process Verbs
Glossary
Index