دانلود کتاب Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

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Front Matter....Pages i-xxxiv
Front Matter....Pages 1-1
Is It Beneficial for Luxury Brands to Embrace CSR Practices?....Pages 3-18
Need for Status as a Motive for the Conspicuous Consumption of Cause-Related Goods....Pages 19-23
Purse Parties: The Social Implications of Fake Luxury Parties....Pages 25-31
Front Matter....Pages 33-33
Does a Spoonful of Sugar-Free Make Food Look Healthier? Healthy Implicit Associations for Sugar-Free and Alternative Products: A Structured Abstract....Pages 35-35
The Effects of Perceived Ambient Temperature on Food Choices and Consumption Behavior....Pages 37-38
The Impact of Retrieval Difficulty on Satiation....Pages 39-51
An Investigative Model to Explain Unhealthy Food and Beverage Purchase Intentions....Pages 53-54
Front Matter....Pages 55-55
Web Atmospherics Effect on Intention to Purchase: A Case of Online Apparel Stores....Pages 57-67
The Influence of Online Customers’ Regulatory Fit on Their Attitude and Purchase Intention....Pages 69-70
The Impact of Website Stimuli on Product Returns in Online Retailing: A Structured Abstract....Pages 71-75
Investigating E-Servicescape, Trust, E-WOM, and Customer Loyalty....Pages 77-81
Front Matter....Pages 83-83
A Capability-Based View of Brand Management....Pages 85-86
Front Matter....Pages 87-87
Integrating ERP and CRM into the University Curriculum with Microsoft Dynamics AX and CRM....Pages 89-98
Collaborative Course Development: A New Model for Improved Student Outcomes....Pages 99-99
Effects of Instructor Background and Delivery Modality on Students’ Perceptions of a Social Media Lecture....Pages 101-101
Front Matter....Pages 103-103
The Role of Consumer Acculturation in the Hispanic/Latino Panethnicity....Pages 105-109
Personal Cultural Orientation, Destination Brand Equity and Revisit Intention: Implications for Destination Branding in Latin America....Pages 111-112
Craving for Cosmopolitanism: The Necessity of Foreign Cuisine for Mexican Immigrants....Pages 113-114
Front Matter....Pages 115-115
Financial Services Marketing and Consumption....Pages 117-118
Sources of Consumer Distrust of Financial Services Marketing Practices....Pages 119-120
Front Matter....Pages 115-115
A Study of Consumer Decision Delegation in Financial Services: Approaches and Implications....Pages 121-122
Beyond Feedback Orientation: Exploring the Quality of the Feedback Environment in Financial Services Sales....Pages 123-124
The Interplay of Life Events, Religion, and Consumption in Islamic Banking....Pages 125-126
The Role of Banking Governance in Consumer Trust and Confidence: A Shared Responsibility....Pages 127-128
Front Matter....Pages 129-129
Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking—A Structured Abstract....Pages 131-136
World Cup Edition or Summer Special? Why Consumers Buy Limited Edition Products....Pages 137-142
Consumer Knowledge, Attitudes, and Purchase Intentions of Counterfeit Fashion Goods: An Initiative to Curbing Consumer Demand in the Marketplace!?....Pages 143-154
Front Matter....Pages 155-155
Are Sponsored Blog Posts a Good Thing? Exploring the Role of Authenticity in the Fashion Blogosphere....Pages 157-162
An Exploratory Analysis of Pronoun Usage by Brands and Consumers on Facebook....Pages 163-163
Personalized Advertising, Invasiveness, and Consumers’ Attitudes: A Structured Abstract....Pages 165-169
Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising....Pages 171-175
Front Matter....Pages 177-177
Measuring Marketing Efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) Approach....Pages 179-183
The Moderating Effect of the Market Orientation Components on the Brand Orientation–Brand Performance Relationship....Pages 185-186
Market-Focused and Technology-Focused Strategic Flexibility: Construct, Research Propositions, and Implications....Pages 187-188
Front Matter....Pages 189-189
Fear Versus Scare Appeals as Moderators in Effective Health Messaging....Pages 191-191
Front Matter....Pages 193-193
Exploring Assessments of Active/Experiential Learning Contexts in Business Courses....Pages 195-196
The Invalidity (And Then Some) of Rank Correlation for Describing the Accuracy of Multiple-Choice Question Difficulty Taxonomies....Pages 197-198
The Effect of the Real Number of Options on the Discrimination of Multiple-Choice Questions....Pages 199-200
Front Matter....Pages 201-201
Download and Run: An Investigation of Consumer Empowerment Through the Effects of Digital Self-Tracking....Pages 203-203
Shining Bright Like a Diamond? It Might Be Rich, But Only in Calories! A Structured Abstract....Pages 205-209
Front Matter....Pages 201-201
Can’t Touch This: Haptic Cues and Their Personality....Pages 211-211
Front Matter....Pages 213-213
The Role of Country of Origin on Purchase Behavior of Luxury Brands: A Conceptual Framework from India....Pages 215-216
Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children....Pages 217-221
A Reexamination of Cultural-Based Effects on Judgment: The Impacts of Consumer Involvement and Product Involvement....Pages 223-223
The Effect of Acculturation on Consumer Disidentification and Consumption Behavior Among Cuban and Puerto Rican Immigrants in the US....Pages 225-230
Front Matter....Pages 231-231
Decoding the Effects of a Product’s Cast Shadow on Brand Evaluations in Promotional Contexts: A Structured Abstract....Pages 233-238
The Brand-As-Verb Phenomenon, Our Genericidal Pastime: Searching for the Truth Behind Googling, Xeroxing, Fedexing, and Much More....Pages 239-244
How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors?....Pages 245-245
The Third Time Is the Charm: Proposing and Validating an Abbreviated Brand Love Scale....Pages 247-250
Front Matter....Pages 251-251
A Historical Examination of the Introduction of the Web as a Direct Marketing Channel....Pages 253-253
Measuring B2B Relationship Quality in an Online Context: Exploring the Roles of Service Quality, Power, and Loyalty....Pages 255-267
Front Matter....Pages 269-269
Hedonic Versus Utilitarian Products: The Dawn of Intra-Product Category Research....Pages 271-271
Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements....Pages 273-274
Get Discount in Chocolate and Get More Toothpaste! The Effect of Product Preferences on Promotion About Price-Off and Value-Added According to Product Type: Focusing on Hedonic and Utilitarian Product....Pages 275-280
Luxury? Necessity! How the Cell Phone Became Indispensible in Today’s Consumer Culture: A Structured Abstract....Pages 281-282
Front Matter....Pages 283-283
Use of In-Class Experiential Learning to Promote Student Engagement....Pages 285-286
Extending Experiential Learning: Blending Theory with Practical Applications....Pages 287-288
Front Matter....Pages 289-289
How Retailers in Ghana Position Themselves....Pages 291-295
Brand Africa: We and They....Pages 297-301
The Informal Economy and Marketing: Reviewing Multidisciplinary Literature and Advancing Future Research....Pages 303-304
Front Matter....Pages 289-289
Service Firm Identification from an Outsider’s Or Better Yet an Immigrant’s Point of View....Pages 305-306
Front Matter....Pages 307-307
Protecting Retailers Against Contagion: Exploring the Shielding Role of Marketing in the Negative Spillover of the Target Customer Data Breach....Pages 309-309
Capable, Caring, Culpable? Retailer and Supplier Responsibilities for Promoting Healthier Eating....Pages 311-312
Exploring Factors that Influence US Consumers’ International Online Outshopping (IOO) Intentions at E-Tailers in Developing Countries: Propositions....Pages 313-317
Front Matter....Pages 319-319
An Examination of the Role of Objective Self-Awareness on Cosmetic Surgery Motivations....Pages 321-322
Activating Multiple Facets of the Self: Identity-Signaling and Brand Personality....Pages 323-324
Absinthe: an Exploration of the Role of Mythology and Ritual in Market Revival....Pages 325-328
Revisiting the Self and Exploring Its Role in Identity Formation....Pages 329-330
Front Matter....Pages 331-331
Will They Walk or Will They Talk? Comparing Chinese and American Consumers....Pages 333-333
Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework....Pages 335-336
Front Matter....Pages 337-337
A Preliminary Examination into the Motivating Factors of Crowdfunding Backers....Pages 339-340
The Influence of Producer–Supplier Exchanges and Environmental Dynamics on NPD....Pages 341-347
Service Innovation: Taking Stock of Existing Literature....Pages 349-349
Front Matter....Pages 351-351
Consumer Social Responsibility: a New Barrier for International Marketers?....Pages 353-353
Review of the Incentive Literature....Pages 355-355
Grip Your Mobile Phone If You Want to Control Your Impulsive Purchase: the Relationship Between Strength of Grip and Control of Impulsive Purchase....Pages 357-363
Online Advertising Using Facebook Photos: the Risk and Reward of Using Consumers’ Profile Pictures....Pages 365-370
Front Matter....Pages 371-371
CSR as an Adaptive Selling Tool: a Novel Framework and a Robust Analysis Proposal....Pages 373-387
Performance Outcome of CSR Behavior: Moderating Role of Motivations to Engage....Pages 389-392
Front Matter....Pages 393-393
Chief Marketing Officers and Firm Performance: A Multinational Perspective on the Value Relevance of the Chief Marketer....Pages 395-396
Front Matter....Pages 393-393
Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for Research....Pages 397-412
Front Matter....Pages 413-413
Market (Re)creation Through Innovation and Entrepreneurship....Pages 415-416
Front Matter....Pages 417-417
The Effects of Different Types of Control in Co-production Experiences....Pages 419-424
Front-Line Employee Deviance, Encounter Satisfaction, and Customer Citizenship Behavior: An Experimental Design....Pages 425-426
Service Coopetition Under Alliance: A Competitive Dynamics Perspective....Pages 427-427
The Role of Customer Readiness in Customer Participation in Non-technology-based Service Delivery and Its Outcomes....Pages 429-429
Front Matter....Pages 431-431
Characteristic of Social Media Marketing Strategy and Customer-Based Brand Equity Outcomes: A Conceptual Model....Pages 433-434
The Effect of Social Media on Customer Satisfaction and Relationship Strength in a Service with High Perceived Risk in Japan....Pages 435-439
The Dynamics of eWOM and Business Outcomes: An Empirical Investigation of the Impact of Social Media on Box Office Revenue....Pages 441-441
Front Matter....Pages 443-443
Choosing the Right Partners: The Impact of Internal and External Integration on Innovation Performance....Pages 445-447
Technology Sourcing for Website Personalization: A Supply- and Demand-Side Perspective....Pages 449-462
Open-Source Strategy to Enhance Imaginative Intensity and Profits....Pages 463-463
Customer Participation in New Product Development and New Product Performance: The Moderating Role of Expertise....Pages 465-465
Front Matter....Pages 467-467
A Rasch Perspective on Firm Financial Performance in the Pharmaceutical Industry....Pages 469-469
Deviant Sociospheres: When Early, Unusual Influence Patterns Proclaim the Coming of Unusual Choices....Pages 471-472
Logical Analysis of Formative Measurement....Pages 473-473
May I Have Your Attention Please? The Effectiveness of Attention Checks in Validity Assessment....Pages 475-476
Front Matter....Pages 477-477
Perceptual Depreciation and Product Rarity for Online Exchange Willingness of Second-Hand Goods....Pages 479-484
This Is Sensitive, Let Me Talk to an Avatar: A Structured Abstract....Pages 485-489
#IHATEYOURBRAND: Social Media Service Recovery Strategies via Twitter....Pages 491-495
Front Matter....Pages 497-497
The Effects of Objective and Subjective Knowledge on the Exploratory Acquisition of Wine....Pages 499-499
Sponsoring FIFA World Cup vs. Olympic Games: Coca Cola, a Classic American Brand, and Its Explicit and Implicit Sponsoring Success at Worldwide Sports Events....Pages 501-502
Effects of Environmental Factors in Nudging School Children Towards More Healthful Food Choices in School Cafeterias....Pages 503-504
Front Matter....Pages 505-505
Cost Efficiency of Multiple Store Retailers: A Comparison of Purchasing and Store Operation Costs....Pages 507-521
Moving Towards an Omni-Channel Strategy: Process and Challenges....Pages 523-523
Branded Store-Within-Stores: Differential Impact of “Star” vs. “Supporting Cast” Brands on Brand and Retailer Outcomes....Pages 525-526
Front Matter....Pages 527-527
Post-consumption Guilt and Rumination: How Positive Reinterpretation Can Help and Drive Satisfaction....Pages 529-541
Explaining Behavior in Brand Communities: A Sequential Model of Attachment, Tribalism, and Self-Esteem....Pages 543-544
The Interplay of Brand Attachment and Brand Extension Success....Pages 545-546
Towards an Understanding of the Role of Context on the Psychological Meaning of Products and Brands....Pages 547-548
Front Matter....Pages 549-549
An Investigation into the Driving Mechanisms of Consumer Engagement....Pages 551-556
@Size vs. #Impact: Social Media Engagement Differences Amongst Facebook, Twitter, and Instagram....Pages 557-561
Managing Social Consumer Voice: A Structured Abstract....Pages 563-568
Front Matter....Pages 569-569
Market and Organizational Influences on Inter-Organizational Network Participation....Pages 571-572
ICT’s Integration Effects on the Relationship Benefits and Business Process in Industrial Markets....Pages 573-579
Supplier–Customer Relationship in a Business Network Context....Pages 581-584
Front Matter....Pages 585-585
An Empirical Examination of Firm-Initiated Service Termination: A Perceived Justice Perspective....Pages 587-588
Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance....Pages 589-590
Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of Mind....Pages 591-594
Front Matter....Pages 595-595
Beautiful Brutality: Subjective Personal Introspection and One Consumer’s Struggle to Enjoy American Football....Pages 597-598
Front Matter....Pages 595-595
Is Fantasy Becoming Reality and Leaving Reality Behind? Investigating the Impact of Fantasy Leagues on Professional Sports League Consumption....Pages 599-600
Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations....Pages 601-605
Front Matter....Pages 607-607
A New Insight into Customer Citizenship Behavior: Concept and Theoretical Framework....Pages 609-613
Forgiven the Right Way: The Role of Regulatory Fit in Brand Apologies and Forgiveness....Pages 615-615
An Exploratory Investigation of the Impact of Consumer Emotions and Attitudes on Patronage Intention After Mall Shooting Episodes....Pages 617-618
Need for Drama: Scale Development....Pages 619-621
Front Matter....Pages 623-623
Understanding the Strengths and Weaknesses of a Firm’s Overall Restaurant Brand Image: An Importance Performance Analysis....Pages 625-626
Branding and Consumers’ Narratives of Banking in the Financial Crisis....Pages 627-627
Front Matter....Pages 629-629
The In’s and Out’s of Incumbent Sales Rep Consultation in the Pre-decision Stage of Organizational Purchasing....Pages 631-645
Salesperson Market Orientation Behavior: Its Antecedents and the Mediating Role of Working Smart Behaviors in Sales Performance....Pages 647-647
Relationship Marketing Through Personal Selling in the Pharmaceutical Industry....Pages 649-653
The Impact of Salespeople’s Attribution Biases on Job Satisfaction: The Concept of Unwarranted Satisfaction....Pages 655-656
Front Matter....Pages 657-657
The Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context....Pages 659-659
Let Me Get My Manager: The Effects of Participation in Cocreated Service Recovery on Frontline Employees....Pages 661-661
What Attracts You to Shopping Malls?: The Relationship Between Perceived Shopping Value and Shopping Orientation on Purchase Intention at Shopping Malls in Suburban Areas....Pages 663-669
Front Matter....Pages 671-671
Developing a Business Sustainability Framework Based Upon the Triple Bottom Line Approach....Pages 673-674
Corporate Social Responsibility and Nonfinancial Disclosure: The Need for Reporting Guidelines to Be Based on Simplicity, Comparability and Accessibility, A Structured Abstract....Pages 675-679
Corporate Social Responsibility Scale Development Proposal....Pages 681-681
Front Matter....Pages 683-683
Celebrity Endorsement in the Airline Sector....Pages 685-689
A Postmodern Perspective on Marketing Strategies in the Necessitation of Products: A Structured Abstract....Pages 691-692
Front Matter....Pages 693-693
Special Sessions Description: Advancing the Cause of Cause-Related Marketing....Pages 695-695
Front Matter....Pages 697-697
The Role of Distraction Effects on Weak-Tie Brand Extensions....Pages 699-699
Mental Accounting and Tuition Increases....Pages 701-702
How Service Recovery Saves the Buyers: The Role of Forgiveness....Pages 703-706
Front Matter....Pages 707-707
Celebrity Endorsement and Market Valuation: Evidence from India....Pages 709-713
Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network....Pages 715-715
Front Matter....Pages 717-717
Stakeholder Considerations in Business Sustainability Efforts....Pages 719-720
Supply Chain Governance Tensions: A Qualitative Exploration of Business-to-Business Relationship Structures....Pages 721-721
The Impact of Product Disposal Strategies on Triple Bottom-Line Performance in Supply Chains: The Role of Relational Resources....Pages 723-724
Front Matter....Pages 725-725
Using Community-Based Social Marketing to Change Youth Littering Behavior....Pages 727-728
Paving the Way to a Safety Culture: Introducing a Hierarchical Feedback-Based Framework....Pages 729-730
Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-environmental Behaviors for Individuals....Pages 731-732
Front Matter....Pages 733-733
The Impact of National Culture on Retail Structure....Pages 735-736
Antecedents and Outcomes of Country-of-Origin Effect: The Extended Self-Congruity Context (ESCT)....Pages 737-737
Evolutionary Origins of Female and Male Shopping Styles....Pages 739-740
The Impact of National Context on Consumer Evaluation of Service Value: A Qualitative Study of Developed and Emerging International Market Consumers....Pages 741-742
Front Matter....Pages 743-743
The Effectiveness of Donation Advertising: An Experimental Study for Felt Ethnicity and Messages on In-Groups and Out-Groups....Pages 745-746
Nostalgia’s Role in Retromarketing....Pages 747-748
Consumer Behavior and Religion: An Investigation in Singapore....Pages 749-750
Front Matter....Pages 751-751
‘Remember When?’: Analyzing Nostalgic and General Facebook Posts....Pages 753-753
Front Matter....Pages 751-751
Measuring Trust in Electronic Word of Mouth: A Rigid Research Framework....Pages 755-760
I Will Follow Him: The Value of Human Brands’ Social Media Power for New Product Success....Pages 761-761
Digital Buddies: Parasocial Interactions and Relationships in Social Media Communities....Pages 763-763
Front Matter....Pages 765-765
An Initial Assessment of Measurement Invariance in Sales Force Coaching: Comparing the French and Spanish Versions of Ellinger’s Coaching Measure....Pages 767-772
The Sales/Marketing Integration Gap: The Joint Impact of Environmental, Firm, and Functional Drivers on Realized Versus Desired Integration....Pages 773-773
Front Matter....Pages 775-775
In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract....Pages 777-782
Consumers’ Perceptions of Online and Bricks-and-Mortar Advertised Price Promotions....Pages 783-783
Price Discount and Gift Choice: The Interplay Between Economic and Social Value....Pages 785-786
Front Matter....Pages 787-787
The Use of Social Media in Higher Education....Pages 789-790
Toward a Better Understanding of Marketing Students’ Perceptions of Twitter as a Pedagogical Tool....Pages 791-791
Chevys, ADDYs, and Fink’s: Oh My! The Creation of Award Winning Advertising Within an Educational Context....Pages 793-798
Front Matter....Pages 799-799
Wearable Technology: Trends and Opportunities for Organizations....Pages 801-801
Front Matter....Pages 803-803
Efficacy of Promotional Offers in Poor Households: Insights from the Bottom of the Pyramid....Pages 805-806
The Analytical Model of Country Resources, Country Image, and Foreign Direct Investment: The Country Branding Implications....Pages 807-808
You Look Marvelous: The World of Flattery in Marketing....Pages 809-812
Front Matter....Pages 813-813
The Influence of Perceived Justice on Service Satisfaction and Behavioral Intentions in Service Encounters at Retail Banks in a Post-complaint Setting....Pages 815-816
Half Empty Versus Half Full: Linguistic Effects on Numerical Perceptions....Pages 817-817
Front Matter....Pages 819-819
Contemporary E-Commerce Sites: Perceived Value of Netflix Self-Service App....Pages 821-822
The Impact of Webshop Familiarity and Online Customer Review Valence on Customer’s Trust and Purchase, Word-of-Mouth, and Information Seeking Intentions....Pages 823-828
Customer Value Co-creation in Social Media: Conceptualization and Antecedents....Pages 829-833
Front Matter....Pages 819-819
The Effect of Product Reviews on the Purchase Intent of Bundled Products....Pages 835-839
Front Matter....Pages 841-841
Stochastic Nature of Attending Behavior at Sporting Events: A Structured Abstract....Pages 843-846
“I Can’t Stand My Team, but I Can’t Live Without It”: Ambivalence Among Highly Identified Sports Fans....Pages 847-848
Investigating the Impact of Technology Use on the Efficacy of Broadcast Brand Integration....Pages 849-853
From TV Commercial to Online Search: Effectiveness of Super Bowl Advertising....Pages 855-859
Front Matter....Pages 861-861
Exploring Showrooming Experiences at Small Retailers....Pages 863-866
How Vital Is Price to Compulsive Collectors?....Pages 867-868
The Interpersonal Utility of Shopping: Confirmatory Study and Implications....Pages 869-870
Front Matter....Pages 871-871
Pity in Charity Advertisements: The Effects of Sympathy, Control Attributions, and Identification with the Victim....Pages 873-878
Perceived Marketplace Influence and Sustainable Consumption: Does What We Do Matter?....Pages 879-879
Are We All Equal in the Face of Social Comparison? The Moderating Role of Consumer Values: A Structured Abstract....Pages 881-886
Understanding and Defining the Socially Conscious Consumer....Pages 887-887
Front Matter....Pages 889-889
Co-creation in the Sport Media Network: Attention Creating and Attention Destruction Interdependencies Between Live and Media Advertisements....Pages 891-894
Co-creation of Value Through Virtual Sports Communities....Pages 895-909
Fan Experience in Spectator Sports and the Feeling of Social Connectedness....Pages 911-918
Front Matter....Pages 919-919
Do Pro-social Ads Influence Social Attitudes and Consumer Response?....Pages 921-921
There’s a Silver Lining: Information Quality, Trust, and Positive Meaning After a Crisis....Pages 923-924
The Mediating Role of Message Concreteness and Perceived Persuasiveness in Explaining the Match Effect Between Temporal Frame and Self-View....Pages 925-925
Front Matter....Pages 927-927
Protecting Brand Value: Walking the Talk After the Sale....Pages 929-930
Can High-Status Local Partners Lead to Success in Developing Economies? Managing Quality, Order, and Opportunism in Emerging Markets....Pages 931-935
Front Matter....Pages 927-927
The Effects of Customer Orientation and Relationship Marketing on the Performance of Logistics Firms in Taiwan....Pages 937-954
Front Matter....Pages 955-955
Price and Quality Value: Impacts on Store and Service Satisfaction....Pages 957-958
The Effect of Consumer Local Engagement and Personal Values to Local Store Patronage....Pages 959-963
Friends and Family: To Refer or Not to Refer?....Pages 965-966
Front Matter....Pages 967-967
When Do Anticipated Guilt Ads Lead to Ethical Consumption? Identifying Moderating Variables from a Literature Review....Pages 969-969
Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Credibility....Pages 971-976
Knowledge Is Power: Why Public Knowledge Matters to Charities....Pages 977-978
Knowledge Utilization by Policy Makers: Is There a Role for Marketing?....Pages 979-980
Front Matter....Pages 981-981
Antecedents and Consequences of Sales Force Technology Use....Pages 983-984
Sales Force Acceptance of Disruptive Technologies....Pages 985-986
Business-to-Business Solution Provision: An Empirical Investigation of the Deliberate vs. Creative Problem-Solving Routines of Salespeople....Pages 987-988
Front Matter....Pages 989-989
Mirror, Mirror on the Wall: A Comparative Evaluation of Six Structural Equation Modeling Methods....Pages 991-992
Living Dangerously: Generalizing in Case Study Research....Pages 993-997
Front Matter....Pages 999-999
Jumped or Pushed? Understanding Customer Switching in the Banking Context....Pages 1001-1004
Driving Employee-Based Brand Equity....Pages 1005-1006