دانلود کتاب City Branding: Theory and Cases

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Front Matter....Pages i-xxix
Front Matter....Pages 1-1
Introduction to the Theory of City Branding....Pages 3-7
Branding the City as an Attractive Place to Live....Pages 8-14
City Branding and Inward Investment....Pages 15-26
City Branding and the Tourist Gaze....Pages 27-35
City Brand Partnerships....Pages 36-44
City Branding and Stakeholder Engagement....Pages 45-53
Paradoxes of City Branding and Societal Changes....Pages 54-61
City Branding through Food Culture....Pages 62-69
City Branding through New Green Spaces....Pages 70-81
Online City Branding....Pages 82-90
Front Matter....Pages 91-91
Introduction to the Practice of City Branding....Pages 93-98
The City Branding of Accra....Pages 99-105
The City Branding of Ahmedabad....Pages 106-111
Athens City Branding and the 2004 Olympic Games....Pages 112-117
The City Branding of Barcelona: A Success Story....Pages 118-123
Branding Budapest....Pages 124-130
Chongqing’s City Branding....Pages 131-137
Edinburgh....Pages 138-149
The Hague, International City of Peace and Justice....Pages 150-156
Brand Hong Kong....Pages 157-161
Front Matter....Pages 91-91
Kuala Lumpur: Searching for the Right Brand....Pages 162-168
Branding Lisbon — Defining the Scope of the City Brand....Pages 169-174
Montevideo City Branding....Pages 175-178
Branding New York City — The Saga of ‘I Love New York’....Pages 179-183
Paris as a Brand....Pages 184-189
Seoul City Branding....Pages 190-198
The City Branding of Sydney....Pages 199-205
Superflat Tokyo....Pages 206-212
The City Branding of Wollongong....Pages 213-220
Back Matter....Pages 221-239