دانلود کتاب Communicating with Data: Making Your Case With Data

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Cover
Copyright
Table of Contents
Preface
Why I Wrote This Book
Who Is This Book For?
How the Book Is Organized
Conventions Used in This Book
O’Reilly Online Learning
How to Contact Us
Acknowledgments
Part I. Communication and Data
Chapter 1. Communication
What Is Communication?
The Communication Process
Getting Through to Your Audience: Context and Noise
Don’t Forget About Memory
Why Visualize Data?
Pre-Attentive Attributes in Action
Unique Considerations
Summary
Chapter 2. Data
What Is Data?
Key Features of Data
Rows and Columns
Data Types
How Is Data Created?
Where Is Data Created?
Should You Trust Your Data?
Data as a Resource
Files
Databases, Data Servers, and Lakes
Application Programming Interfaces
Data Security and Ethics
Easy or Hard? The “Right” Data Structure
The Shape of Data
Cleaning Data
The “Right” Data
Requirement Gathering
Use of the Data
Summary
Part II. The Elements of Data Visualization
Chapter 3. Visualizing Data
Tables
How to Read Tables
How to Optimize Tables
When You Might Not Use Tables
Bar Charts
How to Read Bar Charts
How to Optimize Bar Charts
When You Might Not Want to Use Bar Charts
Line Charts
How to Read Line Charts
How to Optimize Line Charts
When You Might Not Use Line Charts
Summary
Chapter 4. Visualizing Data Differently
Chart Types: Scatterplots
How to Read Scatterplots
How to Optimize Scatterplots
When to Avoid Scatterplots
Chart Types: Maps
How to Read Maps
How to Optimize Maps
When to Avoid Maps
Chart Types: Part-to-Whole
How to Read Part-to-Whole Charts
When to Use Part-to-Whole Charts
When to Avoid Part-to-Whole Charts
Summary
Chapter 5. Visual Elements
Color
Types of Color Palettes
Choosing the “Right” Color
Avoiding Unnecessary Use of Color: Double Encoding
Size and Shape
Themed Charts
Size and Shape Challenges
Multiple Axes
Reference Lines/Bands
Reference Lines
Reference Bands
Totals/Summaries
Totals in Tables
Totals in Charts
Summary
Chapter 6. Visual Context
Titles
Main Title
Subtitles, Standfirsts, and Chart Titles
Text and Annotations
Annotations
Text Boxes
Text Formatting
Contextual Numbers
Legends
Shape Legends
Color Legends
Size Legends
Iconography and Visual Cues
Thematic Iconography
Audience Guidance
Background and Positioning
The Z Pattern
Whitespace
Interactivity
Tooltips
Interactions
Summary
Chapter 7. The Medium for the Message: Complex and Interactive Data Communication
Explanatory Communications
Gathering Requirements
Updating Data in Explanatory Views
So What?
Exploratory Communications
Gathering Requirements
Flexibility and Flow
Methods: Dashboards
Monitoring Conditions
Facilitating Understanding
Methods: Infographics
Methods: Slide Presentations
Methods: Notes and Emails
Summary
Part III. Deploying Data Communication in the Workplace
Chapter 8. Implementation Strategies for Your Workplace
Tables Versus Pretty Pictures
Data Culture
Data Literacy
Improving the Visualization Mix
Static Versus Interactive
Let’s Talk About PowerPoint
More Than Just PowerPoint
Interactive User Experience
Centralized Versus Decentralized Data Teams
The Data Team
Data Sources
Reporting
Pooling Data Expertise
Self-Service
Live Versus Extracted Data
Live Data
Extracted Data Sets
Standardization Versus Innovation
Importance of Standardization
Importance of Innovation
Reporting Versus Analytics
Reporting: Mass Production
Analytics: Flexibility but Uncertainty
Finding the “Perfect” Balance
Summary
Chapter 9. Tailoring Your Work to Specific Departments
The Executive Team
Finance
Human Resources
Operations
Marketing
Sales
Information Technology
Summary
Chapter 10. Next Steps
Step 1: Get Inspired
Step 2: Practice
Step 3: Keep Reading
Index
About the Author
Colophon