دانلود کتاب Company Of The Month

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Company of the Month.pdf......Page 1
In Company of the Month we have examined many big companies. This month we are examining a very small business. The business has basically one product. The company is controlled by Paul Anderson, the inventor of the product.......Page 3
The HMV brand, made famous by the instantly recognisable dog and trumpet trademark, has also been successfully exported around the rest of the world, with a further 200 stores in the USA, Canada, Australia, Japan, Hong Kong, Singapore, Germany and Ireland.......Page 11
Who controls advertising in your country?......Page 14
Company of the month: The MAFIA......Page 18
The Early Days......Page 20
When we first looked at Marks and Spencer in 2001, it was a very successful and much-loved British high street retailer, noted for the economically-priced but good quality clothes it sold. The company were expanding into different business areas, such as insurance, and, at the same time, attempting to expand its business outside Britain.......Page 21
Company of the Month: Microsoft......Page 24
What is the secret of Nike's success?......Page 26
Conclusions......Page 27
Company of the month: Sony......Page 29
Check your understanding......Page 32
Read and discuss......Page 33
Recorded Discs......Page 34
6 Radio – the first crisis......Page 35
1939-1949......Page 36
Digital sound – another technology......Page 38
Recordable CDs, the Internet and a new crisis......Page 39
Has the record finished?......Page 40
Gondola Ends......Page 47
Bar-coding and stocking......Page 48
BOGOFs and special offers......Page 49
A Check your understanding of these abbreviations.......Page 50
Food_industry.pdf......Page 52