توضیحاتی در مورد کتاب :
اکنون در ویرایش دهم، تحلیل استراتژی معاصر سنت دسترسی، عملی بودن و ارتباط دنیای واقعی خود را برای دانشجویان فارغ التحصیل و کارشناسی در سراسر جهان ادامه می دهد. این کتاب با تمرکز بر تجزیه و تحلیل استراتژیک، ایجاد ارزش و پیاده سازی، زمینه ای دقیق در اصول اساسی ارائه می دهد و در عین حال دیدگاه های به روز را بر اساس شیوه های مورد استفاده در شرکت های پیشرو در سراسر صنایع و مرزها ارائه می دهد. پوشش جامع تئوری و کاربرد را از طریق موارد جدید و به روز ادغام می کند و بحث پیرامون سیاست تجاری، استراتژی کسب و کار و محیط کسب و کار مفهوم را به زمینه برای درک جامع سازوکارهای موجود در کار پیوند می دهد. برای همگام شدن با تکامل دائمی این حوزه، این نسخه جدید برای منعکس کننده چشم انداز کسب و کار فعلی با پوشش گسترده ای از موضوعات مهم از جمله اختلال، نوآوری، فناوری و سایر عوامل موثر بر برنامه ریزی و اجرای استراتژیک تجدید نظر شده است. دیدگاه های جهانی در سرتاسر ماهیت پویای مدیریت استراتژیک را در مواجهه با تجارت بدون مرز برجسته می کند و دانش آموزان را با پایگاه دانش کامل آینده تقاضاهای کسب و کار مجهز می کند.
فهرست مطالب :
Cover
Title Page
Copyright
Contents
Author Biography
Part I Introduction
1 The Concept of Strategy
Introduction and Objectives
The Role of Strategy in Success
The Basic Framework for Strategy Analysis
A Brief History of Business Strategy
Strategy Today
How is Strategy Made? The Strategy Process
Strategic Management of Not-For-Profit Organizations
Summary
Self-Study Questions
Notes
Part II The Tools of Strategy Analysis
2 Goals, Values, and Performance
Introduction and Objectives
Strategy as a Quest for Value
Profit, Cash Flow, and Enterprise Value
Putting Performance Analysis into Practice
Beyond Profit: Values and Corporate Social Responsibility
Beyond Profit: Strategy and Real Options
Summary
Self-Study Questions
Notes
3 Industry Analysis: The Fundamentals
Introduction and Objectives
From Environmental Analysis to Industry Analysis
Analyzing Industry Attractiveness
Applying Industry Analysis to Forecasting Industry Profitability
Using Industry Analysis to Develop Strategy
Defining Industries: Where to Draw the Boundaries
From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors
Summary
Self-Study Questions
Notes
4 Further Topics in Industry and Competitive Analysis
Introduction and Objectives
The Limits of Industry Analysis
Beyond the Five Forces: Complements, Ecosystems, and Business Models
Competitive Interaction: Game Theory and Competitor Analysis
Segmentation and Strategic Groups
Summary
Self-Study Questions
Notes
5 Analyzing Resources and Capabilities
Introduction and Objectives
The Role of Resources and Capabilities in Strategy Formulation
Identifying Resources and Capabilities
Appraising Resources and Capabilities
Developing Strategy Implications
Summary
Self-Study Questions
Notes
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
Introduction and Objectives
Strategy Formulation and Strategy Implementation
The Fundamentals of Organizing: Specialization, Cooperation, and Coordination
Developing Organizational Capability
Organization Design
Summary
Self-Study Questions
Notes
Part III Business Strategy and the Quest for Competitive Advantage
7 The Sources and Dimensions of Competitive Advantage
Introduction and Objectives
How Is Competitive Advantage Established?
How Is Competitive Advantage Sustained?
Cost Advantage
Differentiation Advantage
Can Firms Pursue Both Cost and Differentiation Advantage?
Summary
Self-Study Questions
Notes
8 Industry Evolution and Strategic Change
Introduction and Objectives
The Industry Life Cycle
The Challenge of Organizational Adaptation and Strategic Change
Managing Strategic Change
Summary
Self-Study Questions
Notes
9 Technology-Based Industries and the Management of Innovation
Introduction and Objectives
Competitive Advantage in Technology-Intensive Industries
Strategies to Exploit Innovation: How and When to Enter
Standards, Platforms, and Network Externalities
Implementing Technology Strategies: Internal and External Sources of Innovation
Implementing Technology Strategies: Organizing for Innovation
Summary
Self-Study Questions
Notes
Part IV Corporate Strategy
10 Vertical Integration and the Scope of the Firm
Introduction and Objectives
Transaction Costs and the Scope of the Firm
The Benefits and Costs of Vertical Integration
Designing Vertical Relationships
Summary
Self-Study Questions
Notes
11 Global Strategy and the Multinational Corporation
Introduction and Objectives
Implications of International Competition for Industry Analysis
Analyzing Competitive Advantage in an International Context
Internationalization Decisions: Locating Production
Internationalization Decisions: Entering a Foreign Market
Multinational Strategies: Global Integration versus National Differentiation
Implementing International Strategy: Organizing the Multinational Corporation
Summary
Self-Study Questions
Notes
12 Diversification Strategy
Introduction and Objectives
Motives for Diversification
Competitive Advantage from Diversification
Diversification and Performance
The Meaning of Relatedness in Diversification
Summary
Self-Study Questions
Notes
13 Implementing Corporate Strategy: Managing the Multibusiness Firm
Introduction and Objectives
The Role of Corporate Management
Managing the Corporate Portfolio
Managing Linkages Across Businesses
Managing Individual Businesses
Managing Change in the Multibusiness Corporation
Governance of Multibusiness Corporations
Summary
Self-Study Questions
Notes
14 External Growth Strategies: Mergers, Acquisitions, and Alliances
Introduction and Objectives
Mergers and Acquisitions
Strategic Alliances
Summary
Self-Study Questions
Notes
15 Current Trends in Strategic Management
Introduction
The New Environment of Business
New Directions in Strategic Thinking
Redesigning Organizations
The Changing Role of Managers
Summary
Notes
Cases to Accompany Contemporary Strategy Analysis, Tenth Edition
Case 1 Tough Mudder Inc.: Building Leadership in Mud Runs
Case 2 Kering SA: Probing the Performance Gap with LVMH
Case 3 Pot of Gold? The US Legal Marijuana Industry
Case 4 The US Airline Industry in 2018
Case 5 The Lithium-Ion Battery Industry
Case 6 Walmart, Inc. in 2018: The World’s Biggest Retailer Faces New Challenges
Case 7 Harley-Davidson, Inc. in 2018
Case 8 BP: Organizational Structure and Management Systems
Case 9 Starbucks Corporation, March 2018
Case 10 Eastman Kodak’s Quest for a Digital Future
Case 11 The New York Times: Adapting to the Digital Revolution
Case 12 Tesla: Disrupting the Auto Industry
Case 13 Video Game Console Industry in 2018
Case 14 Eni SpA: The Corporate Strategy of an International Energy Major
Case 15 Zara: Super-FastFashion
Case 16 Manchester City:Building a MultinationalSoccer Enterprise
Case 17 Haier Group:Internationalization Strategy
Case 18 The Virgin Group in 2018
Case 19 Google Is Now Alphabet—ButWhat’s the Corporate Strategy?
Case 20 Restructuring General Electric
Case 21 Walt Disney, 21st Century Fox, and the Challenge of New Media
Case 22 W. L. Gore & Associates: Rethinking Management
Glossary
Index
EULA
توضیحاتی در مورد کتاب به زبان اصلی :
Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. To keep pace with the field's constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.