دانلود کتاب Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

فهرست مطالب :

Cover Half Title Title Page Copyright Page Table of contents List of Figures List of Tables Preface Acknowledgments 1 A progressive research program From consumer behavior to consumer action A model of consumer-situation Consumer behavior setting scope Pattern of reinforcement and operant classes of consumer behavior Notes 2 Consumer action Intentional behaviorism A summary of the fundamentals A little more detail An action perspective Bifurcating consumer activity Consumer choice A degree of akrasia Consumer decisions in temporal perspective Theoretical minimalism Hyperbolic discounting Behavior change Psychological explanation The intentional consumer-situation Notes 3 Perceptual contingency-representation Knowledge by acquaintance and knowledge by description Perceptual experience Basic considerations Direction of fit Theory-ladenness Modularity The meaning of modularity Kinds of modularity Representation Representing the contingencies Types of representational system Requirements of perceptual contingency-representation The concept itself What perceptual contingency-representation represents What kind of representation is perceptual contingency-representation? Distinguishing perceptual contingency-representation A comparison with pragmatic representation Clarifying perceptual contingency-representation Notes 4 Refining perceptual contingency-representation Emotion as perceptual contingency-representation Understanding emotion Basic emotions Emotion and contingency Emotional response in behavioral perspective Emotion and contingency-sensitivity Perceptual contingency-representation and the nature of action Success semantics Ramsey’s claim Pragmatic representation and success semantics The empirical availability of pragmatic representations Distinguishing perceptions from beliefs Empirical availability Stated and manifest content Contingency-representation revisited The indispensability of belief A priori statement of mental antecedents The generation of testable beliefs and perceptions 5 The intentional consumer-situation Psychological explanation I: Intentional interpretation Psychoanalytical tools for intentional interpretation Primary and secondary mentation Psychological rationality in psychoanalytical perspective Beliefs-proper, fantasies, and neurotic beliefs Additional propositional attitudes for intentional interpretation Creating the intentional consumer-situation Step 1: The identification of action Step 2: The ascription of conation Step 3: The ascription of perceptual contingency-representation Step 4: The ascription of cognition Notes 6 Cognitive foundations of the intentional consumer-situation Psychological explanation II: Cognitive interpretation Pragmatic mental imagery The rationale of tripartite theory Sources of rationality Sources of individual difference in rationality Rationality revisited Levels of analysis Mindware Cognitive miserliness Mindware problems A psychoanalytic dimension Action revisited The necessity of cognitive interpretation Notes 7 Behavior, Action, Agency Introduction General summary Classes of action Ascribed intentionality and ascribed intensionality Action and representational systems Misrepresentation Conclusion Glossary of key terms Bibliography Index