دانلود کتاب Corporate Entrepreneurship and Innovation

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Brief contents
Contents
List of Figures and Tables
Index of case insights
About the Author
Preface to the fourth edition
WHAT THE BOOK AIMS TO DO AND HOW IT HAS CHANGED
WHO THE BOOK IS AIMED AT
LEARNING STYLE
Case insights
Quotes from entrepreneurs
Explore further boxes
Activities
Group discussion topics
References for further reading
Corporate Entrepreneurship Audit tool
COMPANION WEBSITE
Student resources on the companion website
Instructor resources on the companion website
LEARNING OUTCOMES
Acknowledgements
Guided tour of the book
Learning outcomes
Case insights
Quotes
Explore further
On-page glossary
Chapter summaries
Group discussion topics
Activities
Corporate Entrepreneurship Audit
Tables and Figures
1 Introduction: Entrepreneurship – thriving in chaos
CONTENTS
CASE INSIGHTS
Learning outcomes
THE NEW AGE OF CHANGE AND UNCERTAINTY
THE CHALLENGE OF ENTREPRENEURSHIP
CASE INSIGHT 1.1
CASE INSIGHT 1.2
CAN BIG COMPANIES SURVIVE?
IMPLICATIONS FOR BIG COMPANIES
THE ENTREPRENEURIAL MINDSET
Entrepreneurial character traits
Need for autonomy and independence
Need for achievement
Internal locus of control
Drive and determination
Creativity, innovation and opportunism
Acceptance of risk and uncertainty
CASE INSIGHT 1.3
Entrepreneurial management and leadership
COMPLEXITY THEORY AND MANAGING IN CHAOS
CASE INSIGHT 1.4
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
PART I ENTREPRENEURSHIP AND INNOVATION
2 Corporate entrepreneurship
CONTENTS
CASE INSIGHTS
Learning outcomes
ENTREPRENEURIAL INTENSITY
DEFINING CORPORATE ENTREPRENEURSHIP
ENTREPRENEURIAL ORIENTATION
EXPLORE FURTHER
ENTREPRENEURIAL ARCHITECTURE
CASE INSIGHT 2.1
ARCHITECTURE, RELATIONSHIPS AND ORGANIZATIONAL KNOWLEDGE
ARCHITECTURE AND ORGANIZATIONAL LEARNING
MATCHING ARCHITECTURE WITH ENVIRONMENT
CASE INSIGHT 2.2
BUILDING ENTREPRENEURIAL ARCHITECTURE
CASE INSIGHT 2.3
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
3 Innovation
CONTENTS
CASE INSIGHTS
Learning outcomes
THE PURPOSE OF INNOVATION
DEFINING AND MEASURING INNOVATION
RADICAL PRODUCT/SERVICE INNOVATION
CASE INSIGHT 3.1
BUSINESS MODEL INNOVATION
CASE INSIGHT 3.2
CASE INSIGHT 3.3
CHALLENGING MARKET PARADIGMS
CASE INSIGHT 3.4
CREATIVITY AND INNOVATION
INNOVATION INTENSITY
INNOVATION AND RISK
INNOVATION, PROFITABILITY AND GROWTH
INNOVATION, COMPANY SIZE AND INDUSTRY STRUCTURE
CASE INSIGHT 3.5
SUMMARY
GROUP DISCUSSION QUESTIONS
ACTIVITIES
REFERENCES
PART II BUILDING ENTREPRENEURIAL ARCHITECTURE
4 Culture in the entrepreneurial organization
CONTENTS
CASE INSIGHTS
Learning outcomes
CULTURE
THE DIMENSIONS OF CULTURE
INTERNATIONAL INFLUENCES ON CULTURE
MEASURING AN INDIVIDUAL’S CULTURE
EXPLORE FURTHER
ORGANIZATIONAL CULTURE
THE CULTURAL WEB
CASE INSIGHT 4.1
CULTURE IN THE ENTREPRENEURIAL ORGANIZATION
CASE INSIGHT 4.2
MEASURING ORGANIZATIONAL CULTURE
EXPLORE FURTHER
CONSTRUCTING AND RECONSTRUCTING CULTURE
CASE INSIGHT 4.3
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
Structure in the entrepreneurial organization
CONTENTS
CASE INSIGHTS
Learning outcomes
THE NEED FOR HIERARCHY
ORGANIZATIONAL STRUCTURES
LIMITATIONS TO HIERARCHY
ORGANIC STRUCTURES
COMBINING ORGANIC AND HIERARCHICAL STRUCTURES
STRUCTURE, TASK AND ENVIRONMENT
CONTROL, AUTONOMY AND MOTIVATION
CASE INSIGHT 5.1
NEW FORMS OF ORGANIZING
NETWORK STRUCTURES
CASE INSIGHT 5.2
DOWN.SCOPING AND OUTSOURCING
PARTNERSHIPS AND STRATEGIC ALLIANCES
JOINT VENTURES
CASE INSIGHT 5.3
CASE INSIGHT 5.4
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
6 Leading the entrepreneurial organization
CONTENTS
CASE INSIGHTS
Learning outcomes
LEADERSHIP AND MANAGEMENT
DEFINING THE ROLE OF LEADER
PERSONAL ATTRIBUTES OF LEADERS
BUILDING SHARED ORGANIZATIONAL VALUES
CASE INSIGHT 6.1
BUILDING A SHARED VISION AND BELIEF SYSTEM
STRATEGIC INTENT
LEADERSHIP STYLE AND CONTINGENCY THEORY
Leader and task
Leader and group
Leader and situation or context
EXPLORE FURTHER
LEADERSHIP AND NATIONAL CULTURE
LEADERSHIP PARADIGMS
EXPLORE FURTHER
ENTREPRENEURIAL LEADERSHIP
CASE INSIGHT 6.2
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
LEADERSHIP STYLE QUESTIONNAIRE
REFERENCES
7 Managing the entrepreneurial
CONTENTS
CASE INSIGHTS
Learning outcomes
MANAGEMENT CHALLENGES
BARRIERS TO DEVELOPING AN ENTREPRENEURIAL ARCHITECTURE
REACTIONS TO CHANGE
CASE INSIGHT 7.1
IMPLEMENTING CHANGE
CASE INSIGHT 7.2
CEMENTING CHANGE
CASE INSIGHT 7.3
CORPORATE TURNAROUND AND TRANSFORMATION
CASE INSIGHT 7.4
CASE INSIGHT 7.5
SUSTAINABLE ENTREPRENEURSHIP
EXPLORE FURTHER
CASE INSIGHT 7.6
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
8 Managing risk in the entrepreneurial organization
CONTENTS
CASE INSIGHTS
Learning outcomes
BIAS AND RISK.TAKING
‘KNOWN.UNKNOWNS’ AND ‘UNKNOWN.UNKNOWNS’
CASE INSIGHT 8.1
A RISK MANAGEMENT FRAMEWORK
ASSESSING RISKS
MITIGATING RISKS
CASE INSIGHT 8.2
MONITORING RISKS
CASE INSIGHT 8.3
FINANCING RISK
CASE INSIGHT 8.4
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
PART III ENCOURAGING THE ENTREPRENEURIAL MINDSET
9 Encouraging creativity and innovation
CONTENTS
CASE INSIGHTS
Learning outcomes
CREATIVITY, INNOVATION AND COMMERCIAL OPPORTUNITY
UNDERSTANDING THE CREATIVE BRAIN
MEASURING CREATIVITY
EXPLORE FURTHER
BLOCKS TO CREATIVITY AND INNOVATION
CONNECTIVITY
CASE INSIGHT 9.1
CASE INSIGHT 9.2
KNOWLEDGE NETWORKS
CROWDSOURCING AND OPEN INNOVATION
CASE INSIGHT 9.3
CASE INSIGHT 9.4
ACCELERATORS AND INCUBATORS
CREATIVE ENVIRONMENTS
CASE INSIGHT 9.5
CASE INSIGHT 9.6
KNOWLEDGE AND LEARNING
DEVELOPING DISCOVERY SKILLS
1. Networking
2. Observing
3. Questioning
4. Associating
5. Experimenting
CASE INSIGHT 9.7
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
10 Generating business ideas
CONTENTS
CASE INSIGHTS
10 Learning outcomes
COMMERCIAL OPPORTUNITY
NEW TECHNOLOGY AND MARKET SPACES
CASE INSIGHT 10.1
CASE INSIGHT 10.2
CREATIVE SYNTHESIS
CASE INSIGHT 10.3
CREATING BLUE.WATER OPPORTUNITY
CASE INSIGHT 10.4
VALUE.CHAIN ANALYSIS
CASE INSIGHT 10.5
SPOTTING OPPORTUNITY
CASE INSIGHT 10.6
TOOLS FOR EXPLORING CHANGE
PESTEL analysis
Futures thinking
Scenario planning
Brainstorming
Mind maps
TECHNIQUES FOR EXPLORING PRODUCT INADEQUACIES
Analogy
CASE INSIGHT 10.7
Attribute analysis
Gap analysis
Delphi method
CASE INSIGHT 10.8
SYSTEMATIC INVENTIVE THINKING
SUMMARY
GROUP DISCUSSION QUESTIONS
ACTIVITIES
REFERENCES
11 Encouraging concept development
CONTENTS
CASE INSIGHTS
Learning outcomes
DESIGN THINKING
CASE INSIGHT 11.1
EXPLORE FURTHER
CASE INSIGHT 11.2
LEAN START.UP METHODOLOGIES
AFFORDABLE LOSS
RISK AND FIRST.MOVER ADVANTAGE
SETTING PERFORMANCE METRICS
CONCEPT SCREENING, DEVELOPMENT AND TESTING
1. Initial screening
2. Concept development
3. Product/service specification
4. MVP prototype development
CASE INSIGHT 11.3
5. Market testing
6. Business model development
CASE INSIGHT 11.4 Dropbox
ESTIMATING MARKET SIZE
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
12 Strategy and business model development
CONTENTS
CASE INSIGHTS
Learning outcomes
LEVELS OF STRATEGIC PLANNING
IDENTIFYING CORE COMPETENCIES
DEVELOPING STRATEGY
BUSINESS MODEL DEVELOPMENT
THE NEW VENTURE CREATION FRAMEWORK
THE BUSINESS MODEL CANVAS
EXPLORE FURTHER
THE LEAN CANVAS
GENERIC BUSINESS MODELS
CASE INSIGHT 12.1
BUSINESS MODELS FOR VIRTUAL PRODUCTS
CASE INSIGHT 12.2
CASE INSIGHT 12.3
PROJECT.LEVEL REVIEW - PIVOTING
CASE INSIGHT 12.4
CORPORATE.LEVEL STRATEGIC REVIEW
CASE INSIGHT 12.5
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
PART IV CORPORATE VENTURING
13 Venture teams and intrapreneurs
CONTENTS
CASE INSIGHTS
Learning outcomes
CORPORATE VENTURING
INTRAPRENEURS
EXPLORE FURTHER
FACILITATING INTRAPRENEURSHIP
CASE INSIGHT 13.1
CASE INSIGHT 13.2
CASE INSIGHT 13.3
HANDLING INTERNAL POLITICS
SELECTING A VENTURE TEAM
Thinking orientation
People orientation
Action orientation
EXPLORE FURTHER
TEAM DEVELOPMENT
INNOVATION DEPARTMENTS OR FUNCTIONS
INNOVATION UNITS OR DIVISIONS
CORPORATE ACCELERATORS AND INCUBATORS
CASE INSIGHT 13.4
STRATEGIC ‘FIT’
DECIDING WHAT TO DO WITH NEW VENTURES
NEW VENTURE SUCCESS AND FAILURE
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
14 Product/market development
CONTENTS
CASE INSIGHTS
Learning outcomes
PRODUCT/MARKET EXPANSION
DIFFUSION OF INNOVATION
DEVELOPING EXISTING PRODUCTS AND MARKETS
FINDING NEW MARKETS
CASE INSIGHT 14.1
DIVERSIFICATION
EXTERNAL CORPORATE VENTURING
ACQUISITIONS AND INDUSTRY LIFE.CYCLES
CASE INSIGHT 14.2
REASONS FOR CORPORATE ACQUISITIONS
CASE INSIGHT 14.3
RISK AND CORPORATE VENTURING
ATTRACTIONS AND DANGERS OF CORPORATE ACQUISITIONS
CASE INSIGHT 14.4
VENTURE FUNDS
SUMMARY
GROUP DISCUSSION TOPICS
ACTIVITIES
REFERENCES
15 Shareholder value in the multi-product/ market firm
CONTENTS
CASE INSIGHTS
Learning outcomes
THE MULTI.PRODUCT/MARKET FIRM
THE PRODUCT/MARKET PORTFOLIO
CASH FLOWS AND THE PRODUCT/MARKET PORTFOLIO
CASE INSIGHT 15.1
A PORTFOLIO APPROACH TO RISK
CASE INSIGHT 15.2
MULTI.PRODUCT/MARKETS AND CONGLOMERATES
SHAREHOLDER VALUE AND DIVERSIFICATION
SHAREHOLDER VALUE IN CONGLOMERATES
CASE INSIGHT 15.3
CASE INSIGHT 15.4
ORGANIZATION STRUCTURE AND PRODUCT/MARKET PORTFOLIOS
CASE INSIGHT 15.5
SUMMARY
GROUP DISCUSSION QUESTIONS
ACTIVITIES
REFERENCES
16 Summary: The Corporate
CONTENTS
CASE INSIGHTS
Learning outcomes
ENTREPRENEURIAL ARCHITECTURE
CULTURAL CHARACTERISTICS OF AN ENTREPRENEURIAL ORGANIZATION
STRUCTURAL CHARACTERISTICS OF AN ENTREPRENEURIAL ORGANIZATION
LEADERSHIP CHARACTERISTICS FOR AN ENTREPRENEURIAL ORGANIZATION
STRATEGIES FOR AN ENTREPRENEURIAL ORGANIZATION
ENVIRONMENT FOR AN ENTREPRENEURIAL ORGANIZATION
CORPORATE ENTREPRENEURSHIP AUDIT
CASE INSIGHT 16.1
CASE INSIGHT 16.2
GROUP DISCUSSION TOPICS
ACTIVITY
REFERENCE
SCORING THE LEADERSHIP STYLE QUESTIONNAIRE
Glossary of Key Terms
Subject Index
Author Index
Quotes Index