Creative problem solving for managers : developing skills for decision making and innovation

دانلود کتاب Creative problem solving for managers : developing skills for decision making and innovation

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کتاب حل خلاقانه مسئله برای مدیران: توسعه مهارت ها برای تصمیم گیری و نوآوری نسخه زبان اصلی

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توضیحاتی در مورد کتاب Creative problem solving for managers : developing skills for decision making and innovation

نام کتاب : Creative problem solving for managers : developing skills for decision making and innovation
ویرایش : Fifth
عنوان ترجمه شده به فارسی : حل خلاقانه مسئله برای مدیران: توسعه مهارت ها برای تصمیم گیری و نوآوری
سری :
نویسندگان :
ناشر : Routledge
سال نشر : 2019
تعداد صفحات : 393
ISBN (شابک) : 9780429458255 , 1138312363
زبان کتاب : English
فرمت کتاب : pdf
حجم کتاب : 5 مگابایت



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Cover Half Title Title Copyright Contents List of Illustrations Preface to the fifth edition 1 CREATIVITY AND ITS IMPORTANCE IN BUSINESS Introduction Changing times Some definitions of creativity Paradigm shift Innovation, invention and knowledge The importance given to creativity in business How creative thinking may be used in management Conditions in which creative thinking is needed most Questions Cases Further reading 2 BLOCKS TO CREATIVITY Introduction The need to be ready for change Mindset When mindset blocks us Other barriers to an individual's creativity Dealing with an individual's blocks to creativity Diagnosing whether someone is blocked in their thinking How techniques help to overcome blocks Exercise Blocks to organisational creative thinking and ways of dealing with them Elements and conditions of creative organisations Questions Cases Further reading 3 THEORIES OF CREATIVITY AND THE CREATIVE PROBLEM-SOLVING PROCESS Introduction Creative thinking The investment theory of creativity The brain as an information processor Convergent and divergent thinking The conditions of creative thinking Origin of creativity The cognitive theory of creativity How we get ideas: the index metaphor Problem-solving mechanisms Analogical reasoning Questions Cases Further reading 4 PROBLEM SOLVING AND IMPROVISATION The nature of problems Models The problem-solving process The problem-solving process and the creative process Compositional and improvisational creativity Some limitations to formal problem-solving approaches Questions Cases Further reading 5 FACTORS INFLUENCING PEOPLE'S ABILITY TO UNDERTAKE IDEATION What helps people get ideas The techniques Qualities of a creative person Thinking style Personality Learning style Mood or emotions Problems in groups The range of techniques and their suitability for solving different types of problem Conclusion Questions Cases Further reading 6 OBJECTIVE FINDING, FACT FINDING AND PROBLEM FINDING/DEFINITION Objective finding Fact finding and problem definition/redefinition Dimensional analysis Redefinition approaches Redefinition approaches: laddering Redefinition approaches: goal orientation Redefinition approaches: boundary examination Redefinition approaches: progressive abstractions Redefinition approaches: the 'why' method Analytical techniques: decomposable matrices Analytical techniques: cause-and-effect diagrams Questions Cases Further reading 7 MORPHOLOGICAL ANALYSIS AND RELATED TECHNIQUES Introduction Checklists Morphological analysis Force-fitting triggers Heuristic ideation technique Component detailing Sequence-attribute modification matrix Questions Cases Further reading 8 BRAINSTORMING AND ITS VARIANTS Introduction Classical brainstorming The process of brainstorming Wildest idea variant Stop-and-go brainstorming Round-robin brainstorming Gordon-Little variation Trigger method Problems with brainstorming Brainwriting Brainlining Questions Cases Further reading 9 LATERAL THINKING AND ASSOCIATED METHODS Introduction Overview Awareness Assumptions Alternatives Provocative methods Metaphorical thinking Analogy The discontinuity principle Six Thinking Hats Questions Cases Further reading 10 SYNECTICS Introduction Synectics Conducting synectics sessions Synectics in action Questions Cases Further reading 11 PARADIGM-BREAKING TECHNIQUES Introduction Weights for thought Paradigm-breaking techniques Disruptive technology Questions Cases Further reading 12 MISCELLANEOUS IDEATION TECHNIQUES Suggestion box, exhibits and competitions Clichés, proverbs and maxims Storyboarding Scenario writing Scenario daydreaming Bionics Free association Two words Story writing Mind map Fishbone diagram Lotus blossom technique TRIZ Vision building Questions Cases Further reading 13 EVALUATION Introduction Sorting Evaluation methods Qualitative evaluation: reverse brainstorming Financial evaluation Mathematical evaluation Pay-off tables Decision trees Strategic framing Questions Cases Further reading 14 DECISION MAKING AND PROBLEM SOLVING Introduction Types of decision Naturalistic decision making Use of heuristics The analytic hierarchy process Making decisions involving risk or uncertainty: prospect theory Groups are better at making decisions How creative problem solving can help decision making Questions Exercise Cases Further reading 15 IMPLEMENTING IDEAS Introduction Ideas are not readily implemented Sources of resistance to change Role of communication in overcoming resistance to change Putting ideas into practice Reducing resistance to change Climate for change Questions Cases Further reading 16 COMPUTER-ASSISTED CREATIVE PROBLEM SOLVING Introduction History of development Structured approach to creative problem solving in computer programs Types of computer-assisted stimulus Conventional software Questions Cases Further reading Appendix 1: Case example of the creative problem-solving process Appendix 2: Notes on problems References Author index Subject index




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