دانلود کتاب Creativity: Unconventional Wisdom from 20 Accomplished Minds

فهرست مطالب :

Cover......Page 1
Contents......Page 6
About the authors......Page 8
Introduction......Page 10
Opening a window on the society......Page 13
Collecting ideas from the unconscious mind......Page 25
Exploiting controlled accidents......Page 35
Creating reality with architecture......Page 45
Visualizing the future of global business......Page 57
Seducing her own demons......Page 65
Moving, touching, entertaining and inspiring people......Page 75
Making an illusion on two-dimensional surfaces......Page 85
Inventing to simplify things......Page 99
Overruling the tendency to compromise......Page 109
Being a design generalist......Page 121
Decoding the mysterious process of art......Page 131
Changing the filmmaking landscape......Page 147
Creating the personification of BMW Group design......Page 157
Looking for enduring significance......Page 171
Composing and collaboration......Page 181
Breaking the rules......Page 187
My best things are my mistakes......Page 201
Seeing more than others see......Page 213
Changing the aesthetics of product design......Page 225
Acknowledgments......Page 237