دانلود کتاب Depicting the Consumer of Experiential Luxury: Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate

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Contents
About the Authors
List of Figures
1 Introduction
References
2 Contemporary Luxury
2.1 Traditional Luxury
2.2 New Luxury
2.3 Ingroup-Based Luxury
2.4 Competencies-Based Luxury
2.4.1 The Review-Based Consumer of Experiential Luxury
References
3 Field-Specific Competencies
3.1 Cognitive and Socio-Cultural Competencies
3.2 Perceptual Competencies
3.3 Procedural Competencies
3.4 Linguistic Competencies
3.5 Summary and Conclusion
References
4 Our Study
4.1 The Addressor, the Addressee and the Context
4.2 The Websites
4.3 The Texts
4.4 The Analysis
4.5 The Procedures
References
5 Attitude in Manifestos
5.1 Affect
5.2 Judgement
5.3 Appreciation
5.4 Conclusions About Attitude in Manifestos
Reference
6 Judgement in Reviewer Self-Presentations
6.1 Capacity
6.2 Normality
6.3 Tenacity
6.4 Propriety
6.5 Conclusions About Judgement in Reviewer Self-Presentations
References
7 Involvement in Reviews
7.1 Technicality
7.2 Naming
7.3 Conclusions About Involvement in the Reviews
References
8 Composition and Reaction in Reviews
8.1 Composition
8.2 Reaction
8.3 Conclusions About Composition and Reaction in Reviews
References
9 Valuation in Reviews
9.1 Distinctiveness
9.2 Typicality
9.3 Price-Quality Relation
9.4 Exclusivity
9.5 Naturalness
9.6 Sustainability
9.7 Suitability
9.8 Conclusions About Valuation in Reviews
Reference
10 The Review-Based Consumer of Experiential Luxury
10.1 Characteristics and Behaviour of the Review-Based Luxury Consumer
10.2 Values of the Review-Based Luxury Consumer
10.3 Goals of the Review-Based Luxury Consumer
10.4 Reflections on Study Design
10.5 A Discourse-Analytic Contribution
References
References
Index