دانلود کتاب Digital Business Discourse

فهرست مطالب :

Front Matter....Pages i-xv
Introduction: Business Communication in the Digital Age — Fresh Perspectives....Pages 1-16
Front Matter....Pages 17-17
“Don’t Even Get Me Started…”: Interactive Metadiscourse in Online Consumer Reviews....Pages 19-39
Social CEOs: Tweeting as a Constitutive Form of Organizational Communication....Pages 40-60
Utterance Chunking in Instant Messaging: A Resource for Interaction Management....Pages 61-79
Some Linguistic and Pragmatic Aspects of Italian Business Email....Pages 80-98
Front Matter....Pages 99-99
Doing Leadership in a Virtual Team: Analyzing Addressing Devices, Requests, and Emoticons in a Leader’s E-mail Messages....Pages 101-121
Swearing Is E-Business: Expletives in Instant Messaging in Hong Kong Workplaces....Pages 122-141
Snuff Said! Conflicting Employee and Corporate Interests in the Pursuit of a Tobacco Client....Pages 142-159
Sheer Outrage: Negotiating Customer Dissatisfaction and Interaction in the Blogosphere....Pages 160-185
Front Matter....Pages 187-187
What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications....Pages 189-207
Recovering the Human in the Network: Exploring Communicology as a Research Methodology in Digital Business Discourse....Pages 208-225
Identification of Rhetorical Moves in Business Emails Written by Indian Speakers of English....Pages 226-242
Deconstruction-Analysis-Explanation: Contextualization in Professional Digital Discourse....Pages 243-264
Back Matter....Pages 265-274