توضیحاتی در مورد کتاب :
این کتاب مملو از عکسهای تمام رنگی جذاب و خلاقانه، بر هنر عکاسی غذا و چگونگی تغییر و ارتقای انقلاب عکاسی دیجیتال تمرکز دارد. این راهنمای تصویری که به حوزههای عکاسی، استایلسازی، علم و تجارت تقسیم میشود، همه این جنبههای عکاسی غذا را در یک مرجع ارزشمند جمعآوری میکند. خوانندگان تکنیک هایی را می آموزند که هنر نورپردازی و استایل را برای عکاسی بی جان با حس تجاری عکاسی تجاری ترکیب می کند. همچنین نکاتی را برای عکاسان مشتاق غذا در مورد چگونگی شروع و موفقیت ارائه می دهد. چه خوانندگان عکاسان حرفهای باشند که میخواهند مزایای عکاسی دیجیتال را در این زمینه بیاموزند، چه عکاسان آماتوری که میخواهند در استودیوهای کوچک خود تجربه کنند، این کتاب منحصر به فرد برای هر کسی که به این قلمرو عکاسی علاقه دارد مفید خواهد بود.
فهرست مطالب :
Content: \"\"Contents\"\"
\"\"1 The Key Ingredient: Pixels\"\"
\"\"The Way It Was: Working with Film\"\"
\"\"The Digital Age\"\"
\"\"The Digital Process\"\"
\"\"Digital Advantage\"\"
\"\"Digital Challenges\"\"
\"\"2 Digital Photography: The Necessities\"\"
\"\"Selecting a Digital Camera and Accessories\"\"
\"\"Understanding and Using Your Digital Camera\"\"
\"\"Resolution\"\"
\"\"Optical and Digital Zoom\"\"
\"\"LCDs: The Digital Viewfinder\"\"
\"\"Battery Options\"\"
\"\"Digital Film: Storage Media\"\"
\"\"Photo Quality Settings\"\"
\"\"White Balance\"\"
\"\"Flash Settings\"\"
\"\"Focus\"\" \"\"3 Who\'s Digesting It: Advertising, Packaging, Public Relations, and the Media\"\"\"\"Questions, Questions, Questions\"\"
\"\"What Is the Purpose of the Photograph?\"\"
\"\"How Will the Type of Media Usage Affect Technical Aspects of the Shoot?\"\"
\"\"How Large Will the Image Be When It Is Reproduced?\"\"
\"\"What Is the Budget for the Shoot?\"\"
\"\"The Digital Reality Check\"\"
\"\"Shooting for Advertising, Packaging, Media Usage, and Public Relations\"\"
\"\"Advertising\"\"
\"\"Product Packaging\"\"
\"\"Media Usage\"\"
\"\"Public Relations\"\"
\"\"Tabasco\"\"
\"\"Barilla\"\" \"\"4 Who\'s Doing the Cooking: Working with Food Stylists\"\"\"\"What Is a Food Stylist?\"\"
\"\"Pre-Production\"\"
\"\"At the Shoot\"\"
\"\"Food-Styling Trends\"\"
\"\"Food-Styling Techniques and Tricks\"\"
\"\"Cereal\"\"
\"\"Bacon\"\"
\"\"Seeded Rolls and Bagels\"\"
\"\"Pancakes with Butter and Syrup\"\"
\"\"Grill Marks\"\"
\"\"Chicken Legs\"\"
\"\"Fresh Herbs\"\"
\"\"Pizza\"\"
\"\"Beer\"\"
\"\"Ice Cubes\"\"
\"\"Ice Cream\"\"
\"\"Chocolate Curls\"\"
\"\"Pie\"\"
\"\"Dollops\"\"
\"\"\"\"Saucing Up\"\" Your Dish\"\"
\"\"Additional Tips\"\"
\"\"5 Prop Styling: Who\'s Doing the Shopping?\"\"
\"\"The Creative Process\"\"
\"\"Basic Considerations\"\"
\"\"Locating Props\"\" \"\"At the Shoot\"\"\"\"Understanding Style\"\"
\"\"Color\"\"
\"\"Size and Proportion\"\"
\"\"Food\"\"
\"\"A Visual Comparison of Prop Styles\"\"
\"\"Poached Pears\"\"
\"\"Fresh Fruit Tarts\"\"
\"\"Tuscan Bread\"\"
\"\"Creamy Cheddar Soup\"\"
\"\"Fresh Lemonade\"\"
\"\"Kid\'s Birthday Party\"\"
\"\"Italian Aromatic Herb Dinner\"\"
\"\"Wine Dinner\"\"
\"\"Cannellini Beans with Sage\"\"
\"\"Almond Cookies\"\"
\"\"Chestnut Dinner\"\"
\"\"Roasted Chestnuts with Mulled Wine\"\"
\"\"6 Grabbing Your Attention: Composition\"\"
\"\"Impact and Proportion\"\"
\"\"Depth of Field\"\"
\"\"A Visual Comparison of Compositions\"\"
\"\"Fruit Tart\"\"
\"\"Fiddlehead Ferns\"\" \"\"Tri-Color Peppers\"\"\"\"Oysters\"\"
\"\"Anchovy Salad\"\"
\"\"Spring Pea Risotto\"\"
\"\"Oven Roasted Mussels\"\"
\"\"Beet Ravioli\"\"
\"\"Blueberry Cr�me Brûlée\"\"
\"\"Phyllo Purse\"\"
\"\"Passion Fruit Sorbet\"\"
\"\"7 The Recipe for Light\"\"
\"\"The Importance of Proper Exposure\"\"
\"\"ISO Settings, f-Stops, and Shutter Speeds\"\"
\"\"Flash\"\"
\"\"Metering\"\"
\"\"Color Temperature\"\"
\"\"Lighting Ratios\"\"
\"\"Lighting for Digital Food Photography\"\"
\"\"Basic Lighting Tools: Low Budget\"\"
\"\"Basic Lighting Tools: Medium Budget\"\"
\"\"Basic Lighting Tools: High Budget\"\"
\"\"A Visual Comparison of Lighting Setups\"\"
توضیحاتی در مورد کتاب به زبان اصلی :
Packed with enticing and creative full-color photographs, this book focuses on the art of food photography and how the digital photography revolution has changed and enhanced it. Broken down into the areas of photography, styling, science, and business, this visual guide compiles all of these aspects of food photography into a valuable reference. Readers will learn techniques that combine the art of lighting and styling for still-life photography with the business sense of commercial photography. It also provides tips for aspiring food photographers on how to get started and succeed. Whether readers are professional photographers who want to learn the advantages of digital photography in the field, or amateur photographers who want to experiment in their own small-scale studios, this unique book will prove useful to anyone interested in this realm of photography.