دانلود کتاب eBay For Dummies

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Title Page Copyright Page Table of Contents Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here Part 1 Getting a Feel for eBay Chapter 1 Why Being on eBay Is Fun on So Many Levels What Is eBay, and How Does It Work? All About Auctions eBay auctions Reserve-price auctions Restricted-access adult auctions Private (shhh-it’s-a-secret) listings “Buy It Now” on eBay eBay Stores Buy It Now and fixed-price sales Want to Make Some Cash? Get a Deal and Get It Fast! Research for Fun and Profit eBay’s Role in the Action Features and Fun Stuff Extra Apps You’re Gonna Want Chapter 2 Let’s Do It! Signing Up on eBay Registering on eBay Registering Is Free Filling in required information Do you solemnly swear to . . . ? It must be true if you have it in writing Uh-oh, you made a mistake? A Quick Word about Passwords A Not-So-Quick Word about Choosing a User ID Your License to Deal (Almost) Chapter 3 Finding Your Way Around eBay What Is the Home Page? Sign In, Please Follow the Links Exploring Your Home Page Search Options Seeking items through the search box Going where the Advanced Search box takes you Home Links, the Next Generation Maneuvering through Categories Bottoming Out Chapter 4 Ground Central, Your Private, My eBay Getting to Your My eBay Pages Keeping Track of Your Personal eBay Business Checking your account information Choosing your communication preferences Your Feedback link Account links Understanding Your Seller Dashboard Using the Resolution Center Organizing Saved Sellers/Searches Searches you follow Sellers you follow Keeping your follows on the “down low” Sleuthing with your Watching list Following the Action on Your Buying Seeing the items you’re buying Keeping track of your purchased items Surveying Your Sales on Your My eBay Selling Overview Your Selling page Your Sold page Keeping Track of Your Transactions Getting and Giving Feedback How to get positive feedback How to get negative feedback The Feedback page Reading your feedback You have the last word — responding to feedback Leaving feedback with finesse Part 2 Buying Like an Expert Chapter 5 Deal or No Deal? Buying Hacks and Searching Tips Online Tips for Vintage Enthusiasts The experts speak out Following an expert on the hunt Grading vintage items Finding More Research Information Searching sites online Finding other sources of information Looking to Find an Item? Start Your eBay Search Using the Advanced Search page Finding Sold Items An international search Finding a specific seller Finding items by keywords for multiple sellers Shortcuts for a quick eBay search Chapter 6 Get a Deal: The Art of Shopping eBay The Item Listing Page Beating the Devil in the Details Read the item description carefully Get the scoop on the seller Factoring In the Extras Payment methods Using an escrow service Shipping costs Placing Your Bid on an Auction Bidding to the Max: Automatic Bidding Specialized Categories The Agony (?) of Buyer’s Remorse Retracting your bid Avoiding deadbeat (unpaid item) status Chapter 7 Winning eBay Shopping Strategies Make an Offer! Find Out an Item’s Bidding History Get to Know the Other Bidders Strategies to Help You Outsmart the Competition Time Is Money: Auction Strategy by the Clock Using a laid-back strategy Using the beat-the-clock strategy Chapter 8 Winner! Winner! Chicken Dinner? eBay Calling: You’re a Winner Getting Your Paperwork Together Getting in Contact Sending the Payment Promptly and Securely Checking Out Communicating with the Seller Keeping in Touch: Dealing with an AWOL Seller You Get the Item . . . Uh-Oh, What’s This? Don’t Forget to Leave Feedback Properly Giving the Detailed Seller Ratings (DSRs) Part 3 Making Money the eBay Way Chapter 9 Selling Online for Fun and Profit Why Should You Sell Stuff on eBay? Finding Stuff to Sell Know When to Sell Know Thy Stuff Getting the goods on your goods Spy versus spy: Comparison selling Know What You Can (And Can’t) Sell Prohibited items Infringing items Restricted items: Know the laws Forbidden tactics Reporting a Problem Listing Intellectual Property Violations eBay Fees? What eBay Fees? Oops . . . Final value fees Managed Payments and PayPal fees Keep calculating your profits Uncle Sam Wants You — to Pay Your Taxes Two wild rumors about federal taxes State sales tax State income taxes Chapter 10 Time to Sell: Making Irresistible Listings Getting Ready to List Your Item Examining the Create Listing Page Filling In the Required Blanks Selecting a category Creating the perfect item title Adding item specifics Writing your description Listing the number of items for sale Setting a starting price — how low can you go? Buy It Now for auctions Setting your auction time Your secret safety net — reserve price I want to be alone: The private listing Filling out the item location Setting shipping terms Checking Your Work and Starting the Listing Midcourse Corrections: Fixing Current Listings Making changes before bidding begins Making changes after bidding begins Chapter 11 Find Merchandise to Sell and the eBay Store Decision Knowing the Market Do You Have Talent, Provide a Service? Catching Trends in the Media Trending on the web What’s on television Catch up with youth culture . . . Check out pop-culture websites Follow the trends on social media The Hunt for eBay Inventory The goods are out there Salvage: Liquidation Items, Unclaimed Freight, and Returns Items by the pallet Job lots Drop-shipping to your customers Tips for the modest investor Making the eBay Store Decision Selling from Your Own Virtual Storefront Paying the landlord Opening your eBay Store Chapter 12 Take the Pain out of Closing the Deal and Shipping Bookkeeping and Staying Organized Talking to Buyers: The ABCs of Good Communication Thank you — mean it Keep communication open Shipping without Going Postal Shopping for a shipper Getting the right (packing) stuff Buying and Printing Postage Online Preparing postage with Endicia Shipping with Stamps.com Ahoy matey! Print labels free from Pirate Ship Shipping directly from eBay Chapter 13 Saving and Troubleshooting Sales Dealing with a Buyer Who Doesn’t Respond Requesting immediate payment Setting buyer requirements Going into nudge mode Do a little sleuthing Blocking a customer Other Possible Problems Buyer backout? Try Second Chance Offer The item you send is busted — and so are you You have regrets — seller’s remorse Going Badly? Cut Your Losses Making changes or canceling bids Editing your Fixed Price listing Ending your listing early Opening an Unpaid Item case Chapter 14 Increase Profits with Photography and Other Strategies Using Images in Your Listings Choosing your camera Choosing a scanner Making Your Picture a Thing of Beauty Get it on camera Yes, I scan Software that adds the artist’s touch Making Your Images Web-Friendly The Image Is Perfect — Now What? Getting Pictures from Your Smartphone to eBay Using Your Website to Store Images Using the Photo Uploader Tell Your Story on Your Profile Page Part 4 Even More of eBay’s Special Features Chapter 15 Security: Protect Yourself Online and on eBay What eBay Knows about You What you tell eBay What cookies gather Your eBay sign-in cookie Web beacons What web servers collect What Does eBay Do with Information about Me, Anyway? What Do Other eBay Members Know about Me? Hack-proof Your Account with Two-Factor Authentication Spam — Not Just a Hawaiian Delicacy Sending spam versus eating it Trashing your junk mail Email spoofing I Vant to Be Alone — and Vat You Can Do to Stay That Vay Chapter 16 Rules, Policies, and Etiquette (and How to Get Help) Keeping eBay Safe with eBay Security Buyers Are Safe When Shopping on eBay Abuses You Should Look Out For Selling abuses Bidding abuses Feedback abuses Identity abuses Operational abuses Miscellaneous abuses Reporting Abuses to eBay Security Stuff eBay Won’t Do Anything About Knowing the Deeds That Can Get You Suspended eBay Motors Vehicle Purchase Protection PayPal Purchase Protection Launching a Report or a Return Returning an item for a refund Getting the Real Deal? Authentication and Appraising If It’s Clearly Fraud Chapter 17 Marketing Sales with Social Media and the Community Joining the eBay Community News and chat, this and that Joining in the social media conversation Filling in your eBay profile Hear ye, hear ye! eBay’s Announcements Board Help! I need somebody User-to-user discussion boards Category-specific groups Learning and Selling through Social Media Finding friends and customers on Facebook Connecting with other sellers on Twitter Chapter 18 eBay Bucks Rewards, Charitable Buying and Selling, and Going Mobile Rewards Program for Shoppers: eBay Bucks Selling and Buying: Helping Nonprofits eBay for Charity Creative charity auctions Go Mobile — for Buying and Selling Part 5 The Parts of Tens Chapter 19 Ten (Or So) Golden Rules to Succeed on eBay Buyer: Research Your Treasure Before You Buy Buyer: Check the Seller’s Feedback Buyer: Check the Price Tag and Bid Wisely Buyer: Leave Positive Feedback for a Good Seller Buyer: Protect Your Privacy Seller: Really Know Your Stuff Seller: Polish and Shine Seller: Picture-Perfect Facts Seller: Communication Is Key Seller: Be a Buyer’s Dream Seller: Listen to the Music Buyers and Sellers: Keep Current, Keep Cool Chapter 20 Ten (Or So) Services to Make Life Easy Seller Tools and Services inkFrog Sizely Important Tools for Buyers and Sellers Sniping with BidRobot Find out what it’s worth at Worthpoint Buying a warranty through SquareTrade eBay fee calculator: Salecalc Kabbage: Working capital eBay’s Software and Services Selling Manager, Selling Manager Pro, and Seller Hub eBay PowerSellers Top Rated Sellers Index EULA