دانلود کتاب Embarrassment of Product Choices

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Cover
Half-Title Page
Title Page
Copyright Page
Contents
Preface: Making a Choice Means Solving a Problem
Introduction: The Hegemony of Market Value
I.1. Market value versus usage value: customers, consumers andusers
I.2. A sucker\'s market
1. The Power of Words
1.1. The power of word-of-mouth
1.1.1. The Internet and electronic word-of-mouth
1.1.2. Advertising marketing and word-of-mouth marketing
1.1.3. Social influence
1.2. The power of consumers/customers
1.2.1. Consumers/customers buy with their eyes closed
1.2.2. \"Consum-action\"
1.2.3. Boycotts. 1.2.4. The power of the purse1.3. The power of consumers/users
1.4. The power of demonstrations
1.4.1. Case study: the process of a \"Tupperware\"-type sale
1.5. The power of distributors
1.5.1. The product in a commercial context
1.5.2. Distributor brands
1.5.3. Retailer-brand products
1.5.4. Distributors
1.6. The power of the big buyers
1.7. The power of the Internet
1.7.1. A powerful, indispensable system
1.7.2. The economic objective
1.7.3. Dependency
1.7.4. Security and confidentiality
1.7.5. Testing on the Internet
1.8. The power of stars, influencers and idols. 1.8.1. Titles and clothes make an impression1.8.2. The elites
1.9. The power of genuine users
1.10. The power of sellers
1.10.1. The effect of contrast
1.10.2. The principle of reciprocity
1.10.3. Reciprocal concessions
1.10.4. \"Everyday\" manipulation
1.10.5. Manipulation
2. Temptation
2.1. The power of sales catalogs
2.2. The power of certificates, labels and eco-labels
2.2.1. The different labels
2.2.2. Recognizing recycled products
2.2.3. The CE seal
2.2.4. The NF seal
2.2.5. The power of eco-labels
2.3. The power of packaging
2.4. The power of labels. 2.4.1. The energy label2.4.2. Trackability
2.5. The power of manufacturers
2.5.1. The impossibility of being fully informed
2.5.2. Doing what sells
2.5.3. Forms of product obsolescence
2.6. The power of standards: inflation
2.7. The power of commercial leaflets
2.7.1. Denying advertising
2.8. The power of specialized journals
2.9. The power of trade shows and fairs
2.10. The power of technical tests
2.10.1. Material, technology and performance
2.10.2. Machines and figures
2.10.3. Technical tests
2.10.4. For a more useful technology
2.11. The power of tele-shopping. 3. Belief and Respect3.1. The power of fair trade
3.2. The power of ecologists
3.2.1. \"Ecologist\": an overused term
3.2.2. The ecology of use
3.2.3. Environmental risks
3.2.4. Paint me green all over!
3.2.5. Recovering waste
3.2.6. Examples of waste
3.2.7. Solar products
3.2.8. The ecological argument
3.3. The power of the quality/price relationship
3.3.1. Paternalistic advice
3.3.2. The power of the best choice: who is it the best product for?
3.4. The power of consumer reviews and associations
3.4.1. Associations
3.4.2. Consumer reviews
3.4.3. The consumer strike.