دانلود کتاب Emotions as Commodities: Capitalism, Consumption and Authenticity

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Emotions as Commodities- Front Cover
Emotions as Commodities
Title Page
Copyright Page
Contents
List of contributors
Acknowledgements
Introduction: emodities or the making of emotional commodities
Rationality, objects, and emotions in consumer culture
Emotional commodities, emodities
Rethinking the commodity
The commodity-emotion chain
Liberating the self: emotional experiences and moods
Ideal of intimacy: relational emotions
The ideal of mental health and self-improvement: emotional self-monitoring as commodity
Notes
Bibliography
PART I:
Liberating the self: emotional experiences
and moods
Chapter 1: “It is all included – without the stress”: exploring the production of relaxation in Club Med seaside resorts
Tourism as an emotional industry
Demanding relaxation
Club Med: relaxation for sale
Conclusion
Notes
Bibliography
Chapter 2: Emotional ear drops: the music industry and technologies of emotional management
From the sociology of taste to consumption techniques
Emotional reflexivity
Edison’s mission
Playlist medicine becoming obvious
Mundane soundtracks
Out of context
Adorno’s scorn
Conclusion
Notes
Bibliography
Chapter 3: Cinema as an emotional commodity: the horror genre and
the commodification of fear
The first horror movie
Market research and the emotionalization of the movie industry
Creating the experiences
Emotional specification: contemporary horror genre
Conclusion
Notes
Bibliography
Chapter 4: Sex cards in Tel Aviv: mood work, recreational sexuality
and urban atmospheres
Theoretical and methodological approach
Recreational sexuality and neoliberal antinomies
An atmospheric analysis of sex cards in Tel Aviv
Discussion: intense indifference and value under neoliberalism
Notes
Bibliography
PART II:
Ideal of intimacy: relational emotions
Chapter 5: Understanding authenticity in commercial sentiment:
the greeting card as emotional commodity
A brief word about the study
The high risk territory of emotional connection
Greeting cards as consumer objects: communicating time
Greeting cards as consumer objects: communicating touch
Immaterial sentiment: e-cards
Conclusion: when ethnography and critique meet
Bibliography
PART III:
The ideal of mental health and self-improvement: emotional self-monitoring as commodity
Chapter 6: (Ex)changing feelings: on the commodification of emotions
in psychotherapy
Modern psychology and the rise of the emotional
Figuring out emotions: changing moods, measuring feelings
Emotional utilitarianism and self-realization: the case of life coaching
Conclusion
Note
Bibliography
Chapter 7: “Psytizens”, or the construction of happy individuals in
neoliberal societies
Rekindling, legitimizing and institutionalizing the neoliberal discourse of individualism
Happiness and psytizenship: constructing subjectivity through the consumption of happiness
Conclusion
Notes
Bibliography
Toward a post-normative critique of emotional authenticity: conclusion
Authenticity or the new politics of emotions
The problem with critical normativity
Is the critique of emotions an internalist critique?
Strategies for a post-normative critique of capitalism
Conclusion
Notes
Bibliography
Index