دانلود کتاب Enduring Success: What Top Companies Do Differently

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Front Matter....Pages i-x
In search of the secrets of success....Pages 1-5
The customer-value competition is pushing many companies to the limit of their possibilities....Pages 7-21
The IMP Model: The strategies of winners....Pages 23-33
What makes top performers different....Pages 35-54
Market orientation: Understanding markets, shaping the future....Pages 55-76
The sails determine the course, not the wind....Pages 77-98
Corporate culture: The latent potential....Pages 99-112
Innovation: Improving existing things, creating new things....Pages 113-131
Top management: The architects of success....Pages 133-143
What do top companies do differently....Pages 145-149
The insights of great leaders....Pages 151-184
Back Matter....Pages 185-204