دانلود کتاب Europe At the Seaside: The Economic History of Mass Tourism in the Mediterranean

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Contents\nList of Illustrations\nForeword\nIntroduction. The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area\nChapter 1 Flying Visits: The Growth of British Air Package Tours, 1945–1975\nChapter 2 The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism\nChapter 3 Tourism and Business during the Twentieth Century in Greece: Continuity and Change\nChapter 4 The Development of the Portuguese Hotel Business, 1950–1995\nChapter 5 Sending the Italians on Vacation: The Alpitour Group\nChapter 6 Rimini: An Original Mix of Italian Style and Foreign Models?\nChapter 7 The Expansion Strategies of the Majorcan Hotel Chains\nChapter 8 The French Group Accor and Tourism since 1967: Business Tourism without a Mass Tourism Strategy\nChapter 9 Club Méditerranée, 1950–2002\nChapter 10 Tourism on the French Riviera\nChapter 11 Tourism on the Costa del Sol\nNotes on Contributors\nBibliography\nIndex