دانلود کتاب European Business

فهرست مطالب :

Front Matter....Pages i-xviii
The European business environment....Pages 1-41
The organisation of the European Union....Pages 42-68
From Single Market to Single Currency....Pages 69-95
Creating a level playing field: EU competition and social policies....Pages 96-124
Central and Eastern Europe: economies in transition....Pages 125-158
European business organisations....Pages 159-194
Financing European business....Pages 195-227
Formulating European business strategy....Pages 228-260
Alternative models of the European business organisation....Pages 261-286
Accessing European markets....Pages 287-318
The Green European business....Pages 319-343
Back Matter....Pages 345-348