دانلود کتاب Event Management

فهرست مطالب :

Credits
Preface
CHAPTER 1 SCOPE AND NATURE OF EVENT MANAGEMENT
Definition
VARIABLES
TYPES OF EVENTS
The Impact of Events
TIMELINES
WHAT IS AN EVENT WORTH?
WHAT MAKES SOMEONE A GOOD EVENT MANAGER?
CHAPTER 2 DEVELOPING A CONCEPT AND PLANNING
THE NEED
EXPECTATION DETERMINATION
DEVELOPING CONCEPTS
THE STAKEHOLDERS
PLANNING PROCESSES
CHAPTER 3 ORGANISING THE RESOURCES REQUIRED
LOCATION
ORGANISING PHYSICAL RESOURCES AND SERVICES
Financial Resources
Managing Financial Resources
Marketing Resources
Outsourcing Resource Requirements
CHAPTER 4 CATERING: FOOD AND DRINK
DETERMINING FOOD AND BEVERAGE NEEDS
CHOOSING A CATERER
OTHER CATERING CONSIDERATIONS
CHAPTER 5 PROMOTING AN EVENT
MARKETING AN EVENT
CASE STUDY - Marketing Strategy: Use of Public Parks and Gardens for Events
TARGET MARKETING
How to Determine the Target
THE MARKETING MIX
How to Promote a Private Event
How to Promote a Public Event
CHAPTER 6 MANAGING THE CLIENTELE
ACCESSIBILITY
QUEUING THEORY
NEGATIVE SITUATIONS
CONFLICT HANDLING TECHNIQUES
DEALING WITH YOUR ANGER AND EMOTIONS
CHAPTER 7 RISK MANAGEMENT, LEGALITITES AND CONTINGENCY PLANNING
PLANNING FOR THE UNEXPECTED
Risk Analysis
Tools for identifying risks
Negating Risk
Contingency Planning
LEGAL ISSUES
INSURANCE
SECURITY AT EVENTS
CHAPTER 8 DELIVERING THE EVENT
Some Things to Consider before Setting-Up Day
AFTER THE EVENT
CHAPTER 9 ORGANISING CELEBRATIONS AND PARTIES
A Children’s Party
A Wedding
A Reunion
A Street Party
CHAPTER 10 ORGANISING EXHIBITIONS
GUIDELINES FOR PLANNING A SHOW OR EXHIBITION
CHAPTER 11 ORGANISING CONFERENCES AND SEMINARS
Organising a Conference
CHAPTER 12 WORKING IN THE EVENT INDUSTRY
WHERE TO FROM HERE?
Education
JOB PROFILES
APPENDIX
DISTANCE LEARNING AND ONLINE COURSES
E Books by John Mason and ACS Staff include:
Printed BOOKS BY JOHN MASON
USEFUL CONTACTS
ACS GLOBAL PARTNERS
SOCIAL MEDIA