دانلود کتاب Fanocracy: Turning Fans Into Customers and Customers Into Fans
کتاب فانوکراسی: تبدیل طرفداران به مشتری و مشتریان به طرفداران نسخه زبان اصلی
دانلود کتاب فانوکراسی: تبدیل طرفداران به مشتری و مشتریان به طرفداران بعد از پرداخت مقدور خواهد بود
توضیحات کتاب در بخش جزئیات آمده است و می توانید موارد را مشاهده فرمایید
توضیحاتی در مورد کتاب Fanocracy: Turning Fans Into Customers and Customers Into Fans
نام کتاب : Fanocracy: Turning Fans Into Customers and Customers Into Fans
عنوان ترجمه شده به فارسی : فانوکراسی: تبدیل طرفداران به مشتری و مشتریان به طرفداران
سری :
نویسندگان : David Meerman Scott, Reiko Scott, Tony Robbins
ناشر : Portfolio
سال نشر : 2020
تعداد صفحات : 266
ISBN (شابک) : 0593084004 , 9780593084007
زبان کتاب : English
فرمت کتاب : pdf
حجم کتاب : 3 مگابایت
بعد از تکمیل فرایند پرداخت لینک دانلود کتاب ارائه خواهد شد. درصورت ثبت نام و ورود به حساب کاربری خود قادر خواهید بود لیست کتاب های خریداری شده را مشاهده فرمایید.
توضیحاتی در مورد کتاب :
یک وال استریت ژورنالپرفروش
از نویسنده قوانین جدید بازاریابی
فهرست مطالب :
Praise for FANOCRACY
Also by David Meerman Scott and Reiko Scott
Title Page
Copyright
Contents
Foreword by Tony Robbins
Part I: What’s a Fanocracy and Why Do You Need One?
Chapter 1: Our Story
Chapter 2: Strength Through Fandom
Chapter 3: The Power of Fan-Centric Business
Part II: Nine Steps to Building Your Fanocracy
Chapter 4: Get Closer Than Usual
Chapter 5: Let Go of Your Creations
Chapter 6: Give More Than You Have To
Chapter 7: Build Identity to Become More Than the Product
Chapter 8: Be Smart About Influencers
Chapter 9: Break Down Barriers
Chapter 10: Listen to Rehumanize
Chapter 11: Tell the Truth, Especially When It Hurts
Chapter 12: Develop Employees Who Are Fans
Part III: Enjoying Fanocracy
Chapter 13: A Passionate Life
Chapter 14: Share Your Fandom
Acknowledgments
Index
About the Authors
توضیحاتی در مورد کتاب به زبان اصلی :
A Wall Street Journal bestseller
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers' ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
- MeUndies, the subscription company that's revolutionizing underwear
- HeadCount, the nonprofit that registers voters at music concerts
- Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
- Hagerty, the classic-car insurance provider with over 600,000 premier club members
- HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
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