دانلود کتاب Film Marketing into the Twenty-First Century

فهرست مطالب :

Cover\nTitle\nCopyright\nContents\nAcknowledgments\nNotes on Contributors\nForeword\nIntroduction\n‘My job is to find the right signals at the right moment for the right people’\nI MARKETING AND FILM CULTURE\n ‘There simply isn’t one-shape-fits-all for film’\n And Tom Cruise Climbed the Burj Khalifa, or How Marketing Shapes Hollywood Film Production\n ‘My Big Fat Life in Ruins’\n Carry On Laughing\n Hearing Voices\n Hollywood in China\n Film Marketing in Nollywood\n Marketing High Frame Rate in The Hobbit Trilogy\n Niche Marketing in Peru\nII MARKETING FOR AND BY THE CONSUMER\n Leaked Information and Rumours\n Brave New Films, Brave New Ways\n Between Storytelling and Marketing, the SocialSamba Model\n Promoting in Six Seconds\n Piracy and Promotion\n Marketing Bait (2012)\n From Marketing to Performing the Market\nPOSTSCRIPT THE INVISIBLE SIDE OF BUSINESS: B-TO-B MARKETING\n Marketing the ‘Avatar Revolution’, or How to Sell Digital Technology to Exhibitors\n ‘It’s Africa. It’s Arizona. It’s Antarctica. It’s Afghanistan. Actually, it’s Alberta’\nSelect Bibliography\nIndex