دانلود کتاب Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find

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Cover
Title
CONTENTS
INTRODUCTION
CHAPTER 1: MEASUREMENT CONVERSION CHARTS
Millimeters, Points, and Picas to Inches
Inch Decimals to Inch Fractions
Conversion Formulas
Metric to Imperial Equivalents
CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS
Copyright
Public Domain
Transferring Rights
Creative Commons Licensing
Tradmarks and Service Marks
Legal Resources
CHAPTER 3: PROOFREADING AND COPYWRITING
Proofreaders’ Symbols
Footnotes
Abbreviation Guide
Hyphenation Guide
Prime Marks and Quotation Marks Guide
CHAPTER 4: IMAGING AND COLOR
Image File Formatss
Halftone Screens
Tint Values for Halftone Screens
Duotones
Finding the Best Scanning Resolution
Scaling an Image
Standard Digital Image Sizes for Web
Standard Ad Unit Guidelines
CHAPTER 5: TYPE
Type Basics and Terminology
Categorizing Typefaces
Serif and Sans Serif
Measuring Type
Type Guide
Ways to Identify Typefaces
Text Typefaces
CHAPTER 6: NEW GRID DESIGN BASICS
Types of Grids
Anatomy of a Grid
Working with Grids
Typographic Unit Grids
Composite Grids
Modular Grids
Hierarchical Grids
CHAPTER 7: PAPER
North American Sheet Sizes
International, or ISO, Sheet Sizes
Basis Weight Equivalents
Grammage
Caliper, Bulk, and PPI
Basis Weight/Caliper Equivalents
Finishes
Grain
Paper Estimator
Paper Usage Guide
CHAPTER 8: BINDINGS AND FOLDS
Standard Binding Types
Which Binding Method Works Best?
Common Fold Styles
Fold Basics
Tolerances for Gatefolds, Barrel, or Roll Folds
CHAPTER 9: ENVELOPES AND FOLDERS
Envelope Construction
Standard Envelope Styles and Sizes
Window Size and Position
International Envelope Sizes
Printing Considerations for Envelopes
Pocket Folder Styles
Printing Considerations for Pocket Folders
CHAPTER 10: PACKAGING STYLES
Tray-Style Cartons
Basic Tube-Style Cartons
Basic Closure Types
Folders, Sleeves, and Other Types of Folding Cartons
Set-up Boxes
Common Styles of Stock Plastic Containers
Paper Bags
Plastic Bags
CHAPTER 11: POSTAL STANDARDS
General USPS Mail Classifications and Requirements
Postcard Paper Stock Requirements
Thickness Requirements for Flat Mail
Rate Classifications and Delivery Time for Domestic Mail
Package Standards for Mailing
Extra USPS Services
Mail Piece Design Expertise
Postal Websites
CHAPTER 12: BAR CODE STANDARDS
General Standards for UPC Bar Codes
Guide to Color-Correct Bar Coding
Reflectance Values of Four-Color Combinations on Uncoated Stock
QR Codes
Generating and Reading QR Codes
QR Content
CHAPTER 13: PRINTING AND FINISHING
General Guide to Printing Processes
Trapping Tolerances
Types of Offset Lithography
Cutting and Trimming
Finishing Techniques
Offset Inks
Varnishes and Protective Liquid Coatings
Glossy versus Matte Finishes
Proofing Methods
CHAPTER 14: NEW GREENING GRAPHIC DESIGN
The Shift Toward Sustainable Practice
Sustainable Materials and Production for Print Design
Sustainable Vocabulary
Fiber Sourcing and Paper Production
Chain of Custody
Certifications
Paper Production
Recycled Paper
Paper from Mixed Sources
Tree-Free Paper
Printing
Guide to Environmentally Friendly Papers
CHAPTER 15: NEW USER EXPERIENCE AND INTERFACE DESIGN
User Experience (UX) Design
User Interface Design
CHAPTER 16: NEW STANDARD FORMS AND CONTRACTS
Creative Briefs Are Strategic Tools
What’s Included in a Design Criteria
GLOSSARY
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RESOURCES AND RECOMMENDED READING
PROCESS COLOR FINDER
INDEX
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ABOUT THE AUTHORS