دانلود کتاب Gauging Public Opinion

فهرست مطالب :

PREFACE\nCONTENTS\nPART ONE. PROBLEMS INVOLVED IN SETTING THE ISSUES\n I. THE MEANING OF QUESTIONS\n II. THE WORDING OF QUESTIONS\n III. THE MEASUREMENT OF INTENSITY\n IV. THE USE AND VALUE OF A BATTERY OF QUESTIONS\nPART TWO. PROBLEMS CONNECTED WITH INTERVIEWING\n V. SECRET VS. NONSECRET BALLOTS\n VI. \"TRAINED\" VS. \"UNTRAINED\" INTERVIEWERS\n VII. THE RELIABILITY OF INTERVIEWERS\' RATINGS\n VIII. INTERVIEWER BIAS AND RAPPORT IO\n IX. REFUSALS AS A SOURCE OF BIAS\nPART THREE. SOME PROBLEMS IN SAMPLING\n X. SOME GENERAL PRINCIPLES OF SAMPLING\n XI. HOW REPRESENTATIVE ARE \"REPRESENTATIVE SAMPLES\"?\n XII. THE USE OF SMALL SAMPLES\nPART FOUR. GETTING AT OPINION DETERMINANTS\n XIII. THE USE OF BREAKDOWNS\n XIV. EDUCATION AND ECONOMIC STATUS AS DETERMINANTS OF OPINION\n XV. INFORMATION AS A DETERMINANT OF OPINION\n XVI. THE USE OF TRENDS\nPART FIVE. THE POLLING TECHNIQUE APPLIED TO A SPECIFIC PROBLEM\n VII. THE MEASUREMENT OF CIVILIAN MORALE\nPART SIX. APPENDICES\n APPENDIX I. THE MEASUREMENT OF CIVILIAN MORALE: TECHNICAL NOTES\n APPENDIX 2. CORRECTING FOR INTERVIEWER BIAS\n APPENDIX 3. SAMPLING AND BREAKDOWNS : TECHNICAL NOTES\n APPENDIX 4. CHARTS INDICATING CONFIDENCE LIMITS AND CRITICAL DIFFERENCES BETWEEN PERCENTAGES\n APPENDIX 5. MAPS\n APPENDIX 6. TABLES ON INTENSITY OF OPINION\n APPENDIX 7. BIBLIOGRAPHY OF RESEARCH, 1936-1943\nINDEX