توضیحاتی در مورد کتاب :
از گرگ GDPR نترسید!
چگونه کسب و کار شما می تواند به راحتی از قوانین جدید حفاظت از داده ها و حفظ حریم خصوصی پیروی کند و از جریمه های تا سقف 27 میلیون دلار جلوگیری کند؟ GDPR For Dummies در مراحل ساده بیان می کند که چگونه صاحبان مشاغل کوچک می توانند از مقررات پیچیده حفاظت از داده های عمومی (GDPR) پیروی کنند. این مقررات برای تمام مشاغل مستقر در اتحادیه اروپا و برای مشاغل مستقر در خارج از اتحادیه اروپا اعمال می شود تا جایی که داده های شخصی افراد در اتحادیه اروپا را پردازش می کنند.
در داخل، متوجه خواهید شد که چگونه GDPR در زمینه بازاریابی، اشتغال، ارائه خدمات و استفاده از ارائه دهندگان خدمات در تجارت شما اعمال می شود. بیاموزید که چگونه از جریمه ها، تحقیقات نظارتی، شکایات مشتریان و آسیب برند اجتناب کنید، در حالی که با قرار دادن حریم خصوصی در قلب کسب و کار خود، مزیت رقابتی به دست آورید و وفاداری مشتری را افزایش دهید.
• بیابید چه چیزی شامل داده های شخصی و داده های دسته بندی خاص است
• برای بازاریابی آنلاین و آفلاین رضایت کسب کنید
• سیاست حفظ حریم خصوصی خود را در جای خود قرار دهید
• قبل از جریمه شدن، نقض داده را گزارش کنید
79 درصد از کسبوکارهای ایالات متحده متوجه نشدهاند که چگونه نقضها را بهموقع گزارش میکنند، به مشتریان حق فراموشی میدهند، ارزیابیهای تأثیر حریم خصوصی را انجام میدهند و موارد دیگر. اگر شما جزو آن دسته از مشاغلی هستید که برنامهای را در نظر نگرفتهاید، GDPR For Dummies برای شما مناسب است.
فهرست مطالب :
Title Page
Copyright Page
Table of Contents
Introduction
About This Book
Foolish Assumptions
How This Book Is Organized
Part 1: Getting Started with GDPR
Part 2: The Key Principles of GDPR
Part 3: Key Documentation
Part 4: Data Subject Rights, Protection, and Security
Part 5: The Workplace, Marketing, and Beyond
Part 6: The Part of Tens
Part 7: Appendixes
Icons Used in This Book
What You’re Not to Read
Where to Go from Here
GDPR Facebook group
GDPR Compliance Pack
Other ways to stay in the know
One-on-one legal advice
Part 1 Getting Started with GDPR
Chapter 1 Grasping the Fundamentals of GDPR and Data Protection
Understanding Data Protection Laws
The Ten Most Important Obligations of the GDPR
Facing the Consequences
Increased fines and sanctions
Civil claims
Data subject complaints
Brand damage
Loss of trust
Being a Market Leader
Chapter 2 Key Changes Introduced by GDPR
Increased Territorial Scope
EU established data controllers
Non-EU established controllers
Understanding the Representative’s Role and When to Appoint One
Responsibilities of the Representative
Qualifications of the Representative
Consent and Withdrawal of Consent
Additional Data Subject Rights
Liability of Processors
Specific Protection for Children’s Data
Data Breach Notification
Data Protection Officers
Accountability and Governance
Increased Fines and Sanctions
Ability to Bring a Civil Claim
Part 2 The Key Principles of GDPR
Chapter 3 Digging In to Data: What’s Personal, What’s Sensitive, and How It’s Processed
Dissecting the Definition of Personal Data
Information
Relating to
Natural person
Identified or identifiable
Directly or indirectly
Identifier
Anonymization
Pseudonymization
Defining Special-Category Data
Understanding the Processing of Data
Processing Personal Data Lawfully
Compatibility of purposes
Necessity
Consent
Contractual necessity
Legal obligation necessity
Vital interests necessity
Public interests necessity
Legitimate interests
Processing special-category data
The Consequences of Getting Processing Wrong
Chapter 4 The Six Data Protection Principles
Accountability
Lawfulness, Fairness, and Transparency
Lawfulness
Fairness
Transparency
Purpose Limitation
Data Minimization
Accuracy
Regarding opinions
Taking reasonable measures
Updating personal data
Storage Limitation
Integrity and Confidentiality
Consequences of Noncompliance with the Six Principles
Chapter 5 Data Controllers and Data Processors
Recognizing Who’s a Data Controller
Exploring joint controllers
Joint controllers of Facebook Fan Pages
Understanding Who’s a Data Processor
Differentiating who are subprocessors
Exploring Obligations under the GDPR
Obligations on controllers
Obligations on joint controllers
Obligations on processors
Obligations on the data controller to use GDPR-compliant data processors
Exploring Liabilities under the GDPR
Liability for data controller for using a noncompliant data processor
Liability of data processors
Chapter 6 Transfers of Data Outside of the EEA
Principles of Data Transfer Outside of the EEA
Countries with an Adequacy Finding
Becoming Part of the US Privacy Shield
Working with Data in Transit and Onward Transfers
Understanding Standard Contractual Clauses
Determining the type of standard contractual clause to use
Regarding the controller-to-processor transfer
Establishing Binding Corporate Rules
Derogations for International Transfers
Explicit consent
Contractual necessity
Public interest
Legal claim necessity
Vital interests
Open register
Compelling legitimate interests
Part 3 Key Documentation
Chapter 7 Building Your Data Inventory
Understanding the Rationale for Data Inventory
Completing a Data Inventory
Preparatory steps for data inventory
The Data Inventory template
Exploring Systems for Managing Data
Article 30: The Obligation to Keep Records of Data Processing
Controller’s obligations
Processor’s obligations
Chapter 8 Penning a Privacy Notice
Learning the Rationale for a Privacy Notice
Privacy Notices where you collect data directly from individuals
Privacy Notices where you collect data from a third party or publicly available source
Creating Your Privacy Notice
Communicating Your Privacy Notice
Communicating via email
Communicating via your website
Communicating over the phone
Communicating in person
The Consequences of Not Having an Appropriate Privacy Notice
Chapter 9 Cookie Policy
Defining Cookies
Understanding the Rationale for a Cookie Policy
Lawful grounds for processing personal data obtained from cookies
Creating and Communicating Your Cookie Policy
Assessing your cookies
Writing your Cookie Policy
Posting your Cookie Policy
Cookie walls
Using tools to communicate your Cookie Policy and obtain consent
Looking into the Future of Cookies
Sanctions for Not Having an Appropriate Cookie Policy
Chapter 10 Drafting Data Processing and Data Sharing Agreements
Understanding Data Processing Agreements
What to include in the Data Processing Agreement
Responsibility for the Data Processing Agreement
Negotiating a Data Processing Agreement
Creating a Data Processing Agreement
Understanding Data Sharing Agreements
Creating a Data Sharing Agreement
What to Do with Your Agreements
Data Processing Agreements
Data Sharing Agreements
Examining the Consequences of Not Having the Appropriate Agreements in Place
Data Processing Agreements
Data Sharing Agreements
Chapter 11 Writing Opt-In Wording
Understanding When to Use Opt-In Wording
Opt-in particulars
Opt-ins for lead magnets
When to use opt-out wording
The ePrivacy Directive and the soft opt-in
Explicit-consent opt-in wording
Creating and Communicating Your Opt-In Wording
The do’s and don’ts of opt-in wording
Avoiding consent fatigue
Keeping records of consent
Consequences of Not Having the Appropriate Opt-In Wording
Chapter 12 Writing a Legitimate Interests Assessment Form
Knowing When to Use a Legitimate Interests Assessment Form
Completing a Legitimate Interests Assessment Form
Purpose test
Necessity test
Balancing test
What to Do with Your Legitimate Interests Assessment Form
Consequences of Not Carrying Out a Legitimate Interests Assessment
Chapter 13 Writing Other Documents
Data Protection Impact Assessments
Data Subject Access Requests and Response Records
Data Subject Access Requests (DSAR)
Response to a DSAR
Data Breach Records
Data Protection Policies
Data Retention Policies
Additional Privacy Notices
Part 4 Data Subject Rights, Protection, and Security
Chapter 14 Data Subject Rights
General Matters Relating to Data Subject Rights
Territorial scope of data subject rights
Form in which a right is exercised
Deadline for replying to requests
Charging a fee
Requesting identification
Refusing to comply
Requests by or on behalf of others or from children
Exemptions
The consequences of failing to respond correctly
Enforcement actions
Defining the Eight Data Subject Rights
The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights relating to automated decision-making and profiling
Data Subject Access Rights (DSARs)
Key changes to DSARs under GDPR
Exemptions to data being provided as part of a DSAR
Responding to a Data Subject Access Request
Searching for relevant personal data
The Right to Be Forgotten
When the right to be forgotten applies
When the right to be forgotten doesn’t apply
Notifying third parties to whom you have transferred data
Erasing data from backup systems
Children’s data
Search engine results
Chapter 15 Data Protection by Design and by Default
Defining by Design and by Default
Data protection by design
Data protection by default
Conducting a Data Protection Impact Assessment
The DPIA process
When to consult your supervisory authority
Code of conduct
Understanding the Data Protection Officer
What a DPO is
The DPO’s responsibilities
When a DPO is required
DPO protections
DPO contractors
Chapter 16 Data Security
Reviewing Data Security
Confidentiality
Integrity
Availability
Article 32 Security Obligations
Identifying Your Data Assets
Protecting Your Data
Technical controls
Procedural controls
Personnel controls
Physical controls
Handling Security Incidents
Detecting security incidents
Responding to security incidents
Recovering from security incidents
Conducting regular testing and assessments
Introducing Security-Related Frameworks
ISO 27001:2013
ISO 27005:2018
Cyber Essentials (Plus)
NIST Cybersecurity Framework
Data Controller and Data Processor Liabilities
The role of subprocessors
Doing your due diligence
Breaches caused by data processors
Sanctions for data breaches caused by data processors
Chapter 17 Data Breaches and Reporting Obligations
Understanding What Constitutes a Breach
Categorizing breaches
Assessing Data Breaches
Addressing potential consequences
Weighing risk factors
Becoming aware of the breach
Investigating the breach
Responding to a breach
Sending Notifications
Notifying the supervisory authority
Notifying data subjects
Keeping Internal Records
Data Processors and Data Breaches
Sanctions for Data Breaches
Part 5 The Workplace, Marketing, and Beyond
Chapter 18 GDPR and the Workplace
Choosing Appropriate Lawful Grounds of Processing for Employee Data
Lawful grounds of processing for employee data
Lawful grounds of processing for candidate data
Lawful grounds of processing for data about former employees
Writing and Communicating an Employee Privacy Notice
What to include
What to do with it
Managing subject access requests from employees
Understanding exemptions
Responding to an employee DSAR
Monitoring Employees
Types of employee monitoring
Principles for employee monitoring
Identifying legitimate monitoring
Recognizing monitoring that isn’t legitimate
CCTV
Chapter 19 Keeping Your Marketing GDPR-Compliant
Marketing, Defined
General Matters Regarding the GDPR and Marketing
The lawful grounds for processing
B2B marketing and B2C marketing
Opt-outs and suppression lists
The inter-relationship with the ePrivacy Directive
The consequences of getting it wrong
Online Marketing
Facebook marketing
Display advertising
Behavioral advertising
Email and text marketing
Affiliate marketing
Automated calling
Offline Marketing
Prospecting and networking
Events
Exhibitions
Referrals
Postal marketing
Non-automated calls
Chapter 20 Children, Charities, and Associations
Children
Differences for children under the GDPR
Consent of parents and children
Additional rights of children
Charities
Fundraising and marketing
Wealth screening and data matching
Religious charities and door- to-door preaching
Volunteers
Security
Data protection fee
ICO risk review report for charities
Associations
Chapter 21 Supervisory Authorities, Remedies, Liabilities, and Penalties
Introducing Supervisory Authorities
Finding Your Supervisory Authority and Lead Authority
Supervisory authority
Lead authority
Reporting Data Breaches to Your Supervisory Authority
Powers of Supervisory Authorities
Investigatory powers
Corrective powers
Authorization and advisory powers
Remedies, Liabilities, and Penalties
Data subject complaints
Judicial remedies
The data controller’s and data processor’s liability to provide compensation
A 2-tiered system of fines
Other penalties
Part 6 The Part of Tens
Chapter 22 Ten GDPR Resources
Suzanne Dibble’s resources
Supervisory Authorities and EDPB Websites
The EU Commission
International Association of Privacy Professionals (IAPP)
Privacy Shield Searchable Database
Easily Readable Online Text of the GDPR
Cookie Consent Tools
GDPR Compliance Platforms
OneTrust
TrustArc
GDPR Mentor
GDPR Enforcement Tracker
Book Contributors’ Resources
Chapter 23 Ten Must-Have Skills for the DPO
Experience in Privacy and Security Risk Assessment
Knowledge of Data Protection Law and Practices
Ability to Work Independently
Ability to Work Autonomously
Ability to Communicate Effectively
Ability to Negotiate Adeptly
Maintain Cultural Awareness and Sensitivity
Demonstrate Leadership
Ability to Embrace Change
Display Business and Interpersonal Acumen
Chapter 24 Ten Ways to Train Employees to Be Good Stewards of Data
Understand That One Size Doesn’t Fit All
Assess Individuals’ Learning Styles
Develop Engaging Training
Teach the Basics to All Staff
Provide Detailed Training per Function
Train on Internal Systems and Procedures
Reinforce Training with Reminders around the Workplace
Spread Out Training across Multiple Sessions
Encourage a Culture of Openness
Adopt a Culture of Privacy
Part 7 Appendixes
Appendix
A Upcoming Changes to Data Protection Laws
Appendix
B List of Supervisory Authorities
Appendix
C GDPR Checklist
Appendix
D Glossary
Index
توضیحاتی در مورد کتاب به زبان اصلی :
Don’t be afraid of the GDPR wolf!
How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.
Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business.
• Find out what constitutes personal data and special category data
• Gain consent for online and offline marketing
• Put your Privacy Policy in place
• Report a data breach before being fined
79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.